Google AIS Custom Search

The Penguin has landed

Penguin 2.0 landed on May 23rd. So far I'm not impressed with what I am seeing. Dealer sites are dropping off the rankings. Most are blissfully unaware. They see their dealership in the map results and assume everything is OK. But the actual search results had entirely different people in them than a week ago. In some cases the dealership is still in the results but with their mobile site. One I was keeping an eye on dropped 65 spots, that's a 7 page drop from the #1 position. Luckily they are relaunching their site this week and should settle back at the top with their less spammy site.

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  • Chris,Our team has looked into how PCG Digital Marketing clients were treated by the newest Penguin update and found the grand majority of clients are seeing improvements in both rankings and impressions in their webmaster tools accounts.

    To Any Dealer, and Chris:  If you need assistance analyzing why your site has dropped or if it has been affected by this newest Penguin update, please give me or Mike Lizza at PCG a call: 732-450-8200. Thanks, - Matt

  • Thanks for the post Chris! Keep us updated- 

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