Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:
A. Offending the customer with too many messages
B. Being sued for inappropriate use of SMS messaging
In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.
This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to http://konig.co/autohangouts Next week Rickly Lopez from the Crown Automotive Group will be a Special Guest and the following week Anne Flemming from Women-Drivers.com will be joining us.
USING SMS IN THE DEALERSHIP - 3 Ways to Increase Profit
If you'd like help getting started, obviously my company does this and I've been in the Auto Industry 20 years (12 retail and 8 as a vendor) but I'm also happy to answer questions and help, even if you aren't buying from me.
You can text SALES to 71441 (Standard text & data rates apply) if you'd like to see how digital incentives look and how quickly the right type of system responds. (You'll also get a special offer from us and I'll get your mobile number so I can call and make sure you got the offer) That's how it works for you as a dealer too by the way, customers text your code to our number and they get your offer while you get their phone number.
RECAP:
1. Lead Generation (with trackable incentives)
2. Service marketing AND Loyalty (virtual punch cards)
3. Drive traffic to your website from your web videos
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