As professionals and eccentric people in our own right, we all start our day a certain way. Some people have to lay out their clothes prior to getting in the shower. Some people need to have a cup of coffee or brush their teeth prior to telling the world I am here to succeed another day. Well I get the mail from the day before,my start to my day. I walk outside to the mailbox and get my mail and 2/3rds of it is from neighboring car dealerships with service specials and we want your trade and or your preapproved for 25k.
Lets just say we aren't in the car business and just the regular consumer. Ok that still doesn't work for me, all that direct mail would/will be thrown in the trash and you are already on the phone with the post master saying I thought I was on the no junk mail list. The point Iam trying to make is that we all start our day in the morning, but our routines all differ. As all dealerships prospective markets differ. Why are organizations still utializing basic/same old same old direct mail pieces that cost dealerships a fortune, when they can utialize alittle hard work internally and get the same results,they just don't know how to drive customers to your service drives and showrooms with todays technologies. Why are dealerships so apprehensive to hire a 3rd party vendor to help teach them a PROCESS/TECHNOLOGIES?
Are they afraid to move with the times or is it WE as Trainers and Consultants aren't doing our jobs to educate our clients on what works? I'll say we aren't doing our jobs. This isn't a post on direct mail pieces, its a piece on us raising the BAR for 2011. We all get out of bed, our routines all differ yet we all want to accomplish the same results. If you say money..stop reading now! With success comes financial stability. We all want to be the best at what we know and what we do, unfortunately yes, there are alot of trainers and conultant companies,marketing companies that are stuck having breakfast with Fred Flintstone and refuse to evolve as we have let them survive. They are content with what they do as you the DEALERSHIPS also are allowing them to remain stagnant. If the work is still coming in and the same old SALES PROCESSES....SERVICE PROCESSES...DIRECT MAIL PIECES...are being sold why change. Help the automotive industry by evolving as CLIENTS. Educate yourself before you chose a vendor. See who is making history. Who has a system that doesn't cost you monies upfront. Who has a system with guaranteed results where you don't have to turn your dealership upside down to achieve what they say. Who has the programs and processes that will work with what you have. The biggest problem with these dinosaur companies is they create parameters to fall back on aka excuses. Being you didn't want to invest in this or that is why you failed our program. BLAH BLAH BLAH. It goes back to my cookie cutter theory I've spoken about before. I've seen programs where a certain Fixed Ops trainer state they have stood on over 600 service drives....yeah and? Well I'v actually operated service drives and developed service drives. I don't care how many service drives you have stood on, nor should you as a Dealership....what you should be asking me is what can you do to increase business on MY service drive. Iam sure I'll get some negative feedback from people on this post, or will I? Most of the people/companies/trainers and consultants that don't appreciate what I have stated probally don't have the technology to find this post.
With that being said, If you want to be the best consultant,trainer,social networker,technologies company,marketing company...etc..... help move the industry forward(create partnerships,work as a team) and help make our clients/dealerships more profitable without stealing from their budgets. Most importantly help move these OLD technologies/Trainers and Consultants to 3am Tv. selling shamwows or nonstick cookware. They have taken from OUR reputation as Trainers and Consultant and tarnished our industry long enough!
Thank You
Richard A. Browne
Synergy Fixed Operations Training/Consulting
Comments