The 2015 woman is extremely different from the 1950s woman. Today, women run households, hold full-time jobs, and are able to make executive decisions. While women are actively integrating into nearly every industry, there is an evident lack of women in the automotive industry.
Just 20 percent of dealership employees are women. Additionally, women occupy merely seven percent of front line management, sales, and service advisor positions.
The separation between women and the car industry is also apparent when it comes to purchasing cars. Women are often hesitant to come into a dealership and make a purchase without having a male present.
This is very alarming, especially since up to 80 percent of all automobile buying decisions in the United States are influences by women, 65 percent of service work is ordered by women, and women spend $200 billion a year on vehicle purchases and services.
In an effort to fix the disconnect between women and the automotive world, some dealerships are tailoring their services to cater to female buyers. Dealerships are staffed with female personnel, who are more familiar with this particular customer base.
To learn more about women in the automotive industry and the dealerships that cater to them, visit womensellingcarstowomen.com
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