According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
From our 2017 US Women’s Car Dealership Report, game changing data offers a new view of the car buying experience for brands rated and ranked by 4,653 women when ‘purchasing’ at their dealership.
- Optimizing Sales – 54% go to 1 dealer; 46% of women shop at 3.2 dealers to find the right dealership “fit”
- Enhancing Value Propositions – Women buy from trusted dealers with sterling reputations; 6 in 10 do not buy from the closest dealer
- Increasing Customer Satisfaction – High Sales Advisor EQ is a No. 1 purchase motivator
Fuel for Thought Leaders
Certified Trusted Dealer satisfaction scores among women are on the rise with an outstanding cumulative score of 97.1 percent. Invariably, these stores are experiencing higher CSI, higher gross margin dollars, increased service visits, more loyalty & retention, and more reviews and better reputations.
The results are straightforward. Positive reviews from women demonstrate how car dealers are showing respect for women during the car shopping and purchase process, earning their trust, their business and long-term loyalty. It’s is a win-win.
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