Ok so after just speaking to Sean Bradley about the whole CARGURUS situation. I was looking through my personal emails. Like many of you out there I recently submitted leads to cars.com and cargurus and within 48 hours received my wonderful "Hey here's 8 similar cars". I through my little fit ran around with the rest of the tribe and made a fuss posting my Negative feeling towards these lovely money sucking maggots dealer friendly vendors. So today I received an email that brings me to a whole new level of just "WHAT THE HELLDOM" So today almost a week after the initial lead submission I received the following email.
So I am no longer getting the 8 similar cars emails. I just received most likely every damn Honda Accord In New York... Now as a consumer I would look at this the same way I did as a dealer. "WHAT THE HELL" At this point I am all for a good old fashioned village mob scene and storm Cargurus who's with me.
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
5:00 AM and the Alpha Dawg is on the Point. Actually been awake since 4:00 AM. Did you ever have so much on your mind you couldn't sleep because you were thinking so hard? Well, a lot of side issues that came out of this Cars.com battle that are bothering me and I intend to pursue them.
First of all many people reported on the blogs and on Facebook and in Private Chats and Messages. That your inventory was showing up on TrueCar and CarGurus.
Well, that is troubling. One participant in the blogs emailed a statement that ALL of our vendors, or at least most them, are brokering off our inventory to other websites you didn't subscribe to. OR, perhaps buying and selling your inventory to brokers and listing services where other websites pick up your cars and put them on their own sites. The example they used in the email to me was a listing site the sender claimed to me was brokering your inventory back and forth between these lead generator vendors buying and selling inventory to each other... your inventory, for $6.00 to $12.00 each. I have not investigated fully but I believe there's got to be some truth to that in essence.
I HAVE NO PROBLEM RIGHT NOW WITH TRUECAR I think their model revisions are as in line with dealers' best interests as any of the others.
BUT, I have a severe problem with CarGurus. I believe they are anti-dealer and NOT good for us or the consumer... my opinion based on what I have seen.
CarGurus is an alleged lead generation service that Tells The Consumer whether or Not Your Unit Pricing is a Good Deal or a Bad Deal (in their opinion?) During the course of all of this, one of my dealers discovered his Chevrolet Tahoes listed on CarGurus and labeled as a Bad Deal. The rub is He never gave any inventory listing to CarGurus. According to him, the only vendor he was aware of with his inventory was Cars.com. Have you checked, CarGurus to see if your cars are listed there when you don't do business with them????
I am not sure if Cars.com, AutoByTel, AutoTrader, or any of your vendors have the right contractually to do this. I am also researching that. They may be acting strictly within the rights you have signed away somewhere in the deep paragraphs buried in the text of your agreement with them. We will find out.
Here is the language in the Cars.com agreement you probably signed that authorizes them to do this to your dealership.
4. Content. Customer grants Cars.com a perpetual, irrevocable, royalty-free, transferable, license to access, edit, store, enhance, modify, adapt, translate, copy, reproduce, distribute, transmit, broadcast, publish, perform and display publicly, prepare derivative works of, and otherwise use Content, and to sublicense such rights through multiple tiers. Cars.com reserves the right to modify the Sites and Products, and to edit or reject any Content or portion thereof from use on the Sites or Products in its sole discretion and without notice."
You need to get with your dealer and have this re-negotiated out of the agreement.