There has never been a better time to transact business with women then right now.
Look at this snapshot of facts that will impact your business.
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Women purchase over 50% of new cars and influence over 90% of all family car purchases. |
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Women account for 80% of all service sales |
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78% of women will take a man with her to purchase a car with the fear of being taken advantage of |
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Women are natural word of mouth markets and promote businesses at twice the rate of men! |
These stats are only a few of the compelling reasons you want to know how to better sell to women. The overall consumer spending by women on car and auto services is through the roof!
Here's the Question–Are you confident that you really know how to sell to women?
Remember women do not come to your dealership because they have nothing better to do on a Saturday. They are there to buy – and if you’re closing rate is not 2 out of 3 women walking in your door, you NEED to be a part of this group!
Comments
As President Obama says "Women are a driving force"....for us as car salespeople, emphasis on the driving! At my house, I have always been the advance researcher, the source of financing options and the provider of justification for all of our major purchases.
Congratulations Alicia! Since you are already tracking well with your female customers you would be a great candidate for the Women's Chocie Award. If interested in learning more please contact us so we can send you information.
Delia Passi
954-922-0846
dpassi@medelia.com