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Re: In regards to cost per sale in advertising...
* NADA says over $600 per car sold
* NCM says under $400
* Dealer Synergy ACPSIA = $200
I just made it through the close of my financial, and I found That I'm still spending almost $400 per unit in advertising previous to Co-Op. What do you think are the current budget percentages that you should be holding to in todays electronic economy???????? TV/Paper/DirectMail/webservices/Leads/SEO
I know the Google aspect is important, especially as it is the Largest SE. I also want to make sure that I am rising in others such as Bing, Yahoo and Yelp. What variances exist in SEO from Google to these others. I have the stores listed in the directories, but what best practices should I consider?
@Paul I dont read dutch so cant help you too much. I am probably the best SEO on the East coast of the USA. by looking at your home page source code you have 2 vey important tags blanked out.
<meta name="keywords" content="" /> <meta name="description" content="" />fix those for starters.
SEO is very important to me. Starting a business without resources(money) and no budget at all for marketing or adwords SEO is the only thing that matters. Competion can have the money of the world, I have time, patience and a creative mind. We started out with press releases and blogs, and now we have 170 000 vistors each month on our websites. The cost of marketing is 2500$ per month. 60% of our vistors come thuth SEO and presse releases(mouth to mouth). Now I am trying with fixed Youtube movies to claim the first page of Google with content of mine and our websites. The Main Goal is to promote: http://www.nieuweautokopen.nl. Look at Google with: Nieuwe Toyota kopen, and you will see the outcome. The phrase is: New Toyota buying(buy) in dutch.
So I am interesting if there are new ideas here? Also we maintain Social media like Twitter(nieuweautokopen) Facebook, Youtube Channel and 2 weblogs.
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