A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be Saved

On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.

Did They Have The Right Answers?

Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.

This week on Hard Facts, Samantha helps you determine if your business should start investing money in marketing or if they should stop.

The Holiday Cheer Is On Us

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our weekly video series. 

Your SEM Account Proves It

Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. 

This week on Hard Facts, Samantha will cover what you need to know about these two tools and how you can start implementing them into your marketing strategy immediately. 

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.

On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Mobile Is Dominating

Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.

This week on Hard Facts, learn the specific criteria Google looks for to give your site that "mobile-friendly" label.

If your website isn't already mobile friendly, contact us today to learn more about our mobile platforms.

A Little Known Fact About Facebook

Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.

On this episode of Think Tank Tuesday, learn how it's possible to have just one account without spamming your friends and family with your business posts.

Get Rid Of Seasonal Inventory

With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.



Don't settle for leftover inventory, implementing this new tool into your marketing strategy will help ensure your seasonal leftovers are a thing of the past.

This week on Hard Facts, learn about this new advertising tool and how you can implement this strategy into your marketing efforts.

Stop Being Reactive And Start Being Proactive

Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.

On this episode of Think Tank Tuesday, learn how you can start saving money by developing effective plans and strategies.

Are You Struggling With Commitment Issues?

Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.

On this episode of Think Tank Tuesday, learn how to sway those customers with commitment issues.

Why Google Says You Need To Go Mobile

If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.

This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching from their cell phones.

Black Friday Is Almost Here

Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.

On this episode of Think Tank Tuesday, learn how to jump start your Black Friday promotions.

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer.

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations.

You Don't Need A Million Dollar Budget

When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.

On this episode of Think Tank Tuesday, I explain how to spend money wisely and beat the competition.

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?

This week on Hard Facts, learn what metric you should be tracking to measure email success.

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.

On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your website. 

Showcase Your Business

Google's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.

This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?

On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.

Give Your Shoppers A Reminder

Have you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.

On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business.