Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.

On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.

If you're reading this email, it's probably because you thought there was something expiring soon, or that there was a limited supply of whatever we're selling. That strategy is one of two tactics that you should be using on your website to increase your sales. 

Learn what the two tactics are, and how to incorporate them into your strategy in this Think Tank Tuesday.

Start putting a plan together to market your upcoming sales events and begin executing it today.

Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.

On this week’s Hard Facts, Samantha covers how you can start putting a plan together to market your upcoming sales events and begin executing it today.

You may think you're reaching all of your possible demographics, but that's not the case. Google has uncovered thousands of different niches that you're missing in your marketing strategies.

On this week's Think Tank Tuesday, don't miss this exclusive look into Google analytics with special guest Matthew Goodwin. Learn how you can start building more tailored marketing strategies.

Does your dealership want to do something for a good cause, but you're not sure how? Marketing a cause is very similar to how you market your own brand. By incorporating some of the strategies you already have proficiency in, you can create great campaigns for the cause you care about.

Samantha explains how you can use the strategies you already have to benefit a good cause on this episode of Hard Facts.

Do you have a defense strategy for car shoppers who leave your website? Are you losing traffic because your shoppers aren't converting? Your website is your best tool to drive people to your showroom. It's time to start capturing more of the traffic you already have. 

I explain how you can start capturing more of the traffic you already have with one simple tool on this weeks Think Tank Tuesday!

Is your dealership struggling to find qualified employees? The problem isn't the amount of talent in the field, but the way you're targeting potential candidates. There are a few avenues you probably haven't tried that could help you find the perfect employees for your dealership. 

Samantha discusses how to use these channels to draw in more qualified individuals for your business on this week's Hard Facts.

Are you just starting your career, or wondering how to improve, grow and blossom to the next step? Every good salesman knows that the key to growth is to always learn more. There are numerous ways to reach your goals, but we've narrowed it down to the three most important steps to take to ensure your success. 

I explain the three steps you need to advance your career on this week's Think Tank Tuesday!

Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. 

On this episode of the Hard Facts, learn how to increase your brand recognition by following a few simple strategies.

Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.

I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!

Direct Mail Is Alive And Well

When used correctly, direct mail has the ability to double response rates among shoppers. It has withstood the test of time and is an effective marketing tool in delivering targeted, personalized messages to specific audiences. 

Samantha explains some of the benefits of using direct marketing for your sales strategies on this episode of Hard Facts!

What if you could have a one-on-one relationship with every single lead on your website? Imagine being able to understand every potential customer's wants and needs without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who aren't interested. All of this is made possible with a smart technology that streamlines the entire sales process.  

I explain this technology and the potential it has for your brand and your sales team on this week's Think Tank Tuesday!

Your potential shoppers are watching video to influence their buying decisions. Studies show that 1 in 4 people are watching at least one hour of video about products they are interested in. If you aren't already using video to increase your business, then you're missing out on potential leads. 

On this episode of Hard Facts, Samantha discusses how you can use video to drive and nurture leads.

Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy.

Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.

On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. 

There's one question you may need to ask your team: "Are you committed?” On this episode of Think Tank Tuesday, I explain why.

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  

What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. 

On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with your shoppers online.

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.