Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand.
On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising.
Lately, vehicle recalls have been a major issue for manufacturers. That doesn't mean it has to be a major issue for your dealership. When a recall occurs, there are several ways your dealership can become a resource. They can also be a great way to generate potential new leads. On this episode of Hard Facts, Samantha discusses some ways you can use vehicle recalls to your advantage.
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use this tactic.
What tactic? Tune in to this week's Think Tank Tuesday, and I'll explain what it is and how you can get your commercials in front of the right audience.
So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.
Stop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.
On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to cure it before it jeopardizes your brand.
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget.
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.
On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits.
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.
On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before.
The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.
On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing.
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.
On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages.
Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns.
On this episode of Hard Facts, join Samantha for the second part of this two-part series on developing your video strategy, and learn how to target and measure your pre-roll campaigns.
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial.
On this episode of Think Tank Tuesday, Paul discusses what questions you need to ask during your video testimonials to assist potential shoppers.
There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message.
This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results.
Find Out How You Can Win And Keep Service Customers
The majority of service shoppers are willing to pay more for better quality. Surprisingly, most dealers are not capitalizing on this fact, and are missing out on the opportunity to increase profits in service.
On this episode of Think Tank Tuesday, I'll explain how you can attract shoppers to your service bay, and create top of mind awareness for your brand.
If you want to learn how to win and keep service shoppers, then you will want to watch this week's episode.
Understanding government regulations and restrictions on your digital marketing is the best way to ensure that there are no disruptions in your marketing efforts. This means that you must understand and abide by specific guidelines to remain in compliance.
If you haven’t already begun to implement new processes for the new Canadian Anti Spam Legislation (CASL), then you want to watch this video to see how you will be affected starting July 1, 2014. The new regulations will impose strict policies to your marketing.
You might also want to start preparing for legislation in your current location since many locations impose strict regulations on digital marketing. For example, if you're a dealer in Texas, you're not longer allowed to use the terms “ePrice” or infer your customers can receive a better price online in any of your marketing. For more information regarding marketing and regulations, click here to email me any questions you might have.
In Part 2 of this two-part series:
4 out of 10 of this type of lead might be going to waste. There is a specific reason for this, and it can be corrected by re-evaluating some of the current processes that you have in place.
Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.
A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.
On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.
