You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
- Millennial women travel over 25% further to purchase a car
- What are the top reasons they buy the vehicle
- What are their top emotions at the dealership
- How they use dealer reviews and engage with dealers' social communities
- and, More!