I truly belive in all my heart that CARS.COM is trying to do the right thing!!
THANK YOU to all of the dealers, Trainers/Consultants/Advocates, especially Jim Ziegler and Sean V. Bradley that made noise about this new program that was launched.
As of today here is a message from them :
He did also refer to a 23 minute video from Brian Pasch FOR the idea, which I have personally NOT watched. I think overall, this "test" was a good and bad one.
Good - we are engaging customers more and following up, and anything that does slip through the cracks on the dealership level, we can find out if the customer is still on the market with another automated email process. This does increase value to Cars.com to me as a dealership....ONLY if we fix the BAD!
BAD - ...which really should be "horrible"! Bottom line, a company we are paying for a car buyer...is now turning that buyer into a shopper with other suggestions. They are also providing financing options and other 3rd party validations, and that part is OUR JOB as the dealership to do!
**(Please refer to Robert Wiesman article EXACTLY about that written a few days ago!)
We can ALL work together (aka Synergize!!) to make this a HUGE WIN/WIN/WIN situation for us as the dealership, Cars.com as a trusted vendor and advertiser, AND the customer looking for the best deal!
Director of Internet Sales, Lithia Nissan Hyundai of Fresno