Make Money Mondays with Sean V. Bradley - Special Edition - Ryan Holtz - "Work" - Car Sales
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general.
Starting with Bounce Rate.
First, you MUST understand what bounce rate is exactly.
Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and leave without a second interaction.
An interaction is measured by how deep a visitor travels through your site. A click-through from a call-to-action button on one page to another is considered an interaction. So, if your site visitors are clicking from link to link on your site and viewing a lot of pages, your bounce rate will be LOW.
BUT, there are so many people out there trying to teach you how to lower websites bounce rate, arguing that doing so will somehow help you see an increase in leads, but I'm here to prove them wrong.
While I will agree that getting deep within a site provides more opportunity for the site visitor to complete an action, it doesn't necessarily mean that they will complete an action. Catch my drift?
If you really want to get your website producing quality traffic and leads, you need to consider two things.
1.) What's the overall objective of the site as a whole, and
2.) What's the objective of each individual page on the website
Without those two things clearly defined, it doesn't matter what your bounce rate, click-through-rate, behavior flow, time on site, visitors vs. unique visitors and the butt load of other metrics are. Your website will never perform the way you want it to.
Why? Because you won't even know for yourself what the definition of performance is.
So, do me a favor right now. Take some time to identify what the objectives of your website are.
Now back to bounce rate.
There are hundreds of high-traffic blogs out there that have near 100% bounce rates.
Any idea why?
Because, even though they didn't create a second interaction, the page or blog post that the visitor landed on had the primary objective on the same page.
In other words, they completed the desired action on the first page that they landed on.
It might've been a lead submission form to download a free whitepaper or ebook, it might even just be a sign up form to stay connected via a newsletter.
What you MUST understand is that your website's bounce rate is directly proportionate to your objectives and the path you desire the visitor to take to get to those objectives.
Understand that if your objective (the desired action) happens on the same page that the visitor lands on, your bounce rate will be higher.
If you want the customer to click through a funnel of links before they get to the final desired action on your site, your bounce rate will be lower.
There's a reason that some website providers refuse to place your dealership's phone number on the homepage of your website. Because they are trying to force the user to create a second interaction to find it, causing them to click deeper into your website...
If your bounce rate is low, your provider get's to boast how effective they made your website perform, and so far, a ton of you are buying into it.
Here's the problem. Your website isn't performing the way it should or you wouldn't even be reading this.
Are you picking up what I'm putting down?
Before you worry about bounce rate and the plethora of other metrics to track on your website, focus on what the objective of your website is in the first place.
Identify what path you want the customer to follow that will lead them to your desired end result.
That path may be going deep on your site from page to page, or it may be on the same page they land on.
Once you know what you want the customer to accomplish, understand what normal bounce rates look like in those scenarios.
Have questions about tracking bounce rates properly? Hit me up in the comments below.
Success is a fascinating thing because every individual on the planet has their own definition of the word.
The dictionary defines success as a “favorable or desired outcome”
This is SO genius because it means that, not only can everyone have their own definition, but that THERE IS ENOUGH SUCCESS TO GO AROUND!
For some people, success is having the necessities…
For others, it’s making loads upon loads of money…
BUT, no matter what your definition of the word is, there is something that so many people miss out on when pursuing success.
Any idea what it is?
Have you ever heard that saying, “Success Breeds Success”?
Believe it or not, there is something so powerful about rubbing shoulders with highly successful people.
How do you know who's truly successful though? The best way for you to know if they’re successful is to ask yourself two simple questions:
1.) Are they the type of person that you hope to be (character traits, qualities etc.) and,
2.) Do they have the things that you want to have? (Could be material objects, status, expertise etc.)
When you find someone that you can answer ‘yes’ to those two questions, do whatever you can to be apart of their circle.
You see, when you rub shoulders with successful people (the people that are who you aim to become), there are natural born opportunities that arise from your mere association with them.
One of the best ways that I know of to be in the presence of successful people is to attend as many workshops and conferences as you can. Where else do you get the opportunity to be in the same room with these successful people, have lunch with them and ask them questions?
There are approximately 17,000+ dealerships in the United States today. Including every employee, how many people work in the retail car business? LOTS! …
Yet, there are very few who attend conferences.
There is no question that these conferences come with a price tag, but you absolutely, 100% CANNOT let the price of success, cost you your success.
Listen, I am not involved with any particular conference for financial gain. I have just come to learn that if you want to be successful, you need to get connected with other like-minded, successful individuals and I don’t know any other better place than at the plethora of workshops and conferences going around.
One of the next ones you can see me at will be the Internet Sales 20 Group in Boston this coming September.
Supercharge the achievement of your personal definition of success. Start rubbing shoulders with successful people.
Have questions? Hook me up in the comments below.
Sean V. Bradley Wins The Auto Dealer Live Debate Against Alan Ram, Thanks The Dealers That Voted For Him & Elaborates On His Philosophy
** If you missed the Auto Dealer Live "Thrilla With Villa" Debate with Sean V. Bradley & Alan Ram, then watch the video below:
Sean V. Bradley Set To Debate Alan Ram Thursday May, 8th at 3:30pm Eastern On "BDC" (I'm going to CRUSH Him)
Awesome That Coach Tony Dungy Gives A Shout Out To Me & Alan :)
Just had Anthony Alagona come in and do 5 day of intense training. Both Sean and Anthony were the best. Got great help with scrips, inbound, outbound, special finance, price, availability you name it they had it. Also got a lot of help with the motivation. Thanks for Sean and Anthony I pulled a book out of closet that I got years ago and never gave much thought to. The Secret. I'm deep into it now and just within the last couple of days have experience a change in my attitude. This is all thanks to DealerSynergy.
This was such a great experience! Sean Bradley and Anthony Alagona did such a great job at training us and motivating us to better ourselves. Anthony was an awesome trainer; he was so down to earth and funny, I learned so much from him. His techniques really made the information stick in my mind. We will become a better dealership because of DealerSynergy!
Sean V. Bradley & Karen Bradley Will Be Training The 7 Habits of Highly Effective People - June 17th
Make Money Mondays with Sean V. Bradley - Special Edition with Robert Wiesman
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training
Make Money Mondays with Sean V. Bradley - "Everyone's an Up" - Automotive Sales - Car Sales
The CEO of Dealer Synergy Sean V. Bradley was recently published in the nation's largest public speaking magazine "Speaker." This huge honor was bestowed upon him based not only on his public speaking skills, but also because of his immense knowledge on the Googleopoly!
"The phenomenon of Googleopoly is dominating the first page of search results on Google, utilizing organic results, Google+ results and local business results. If you are a business owner, trainer, consultant or speaker, you need to have an online presence to be found. But if you are not showing up in the list of top 10 results on Google, then you are technically invisible online. Almost 100 percent (99.5 percent to be exact) of people do not click past the first page of Google results. That means regardless of how good you are or how amazing your company is, it’s almost as if your company does not exist at all."
You can read the full article here;
Make Money Mondays with Sean V. Bradley - Special Edition - Anthony Alagona - "Accountability"
http://www.automotivedigitaltraining.com - 856-546-2440
AutoSuccess Publisher, Susan Givens & Dealer Synergy CEO, Sean v. Bradley Will Be Interviewed LIVE on Auto Dealer Live April 3rd At 3:30 Eastern
Karen Bradley Will be Co-Hosting the Internet Sales 20 Group - April 8-10, 2014 - Atlantic City, NJ
Make Money Mondays with Sean V. Bradley - "Change" - Automotive Sales - Car Sales
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