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Sean V. Bradley, CEO of Dealer Synergy and author of Win The Game of Googleopoly created a presentation to show how YOU can Win The Game of Googleopoly for your dealership! Covering topics including onsite SEO, offsite SEO, Video SEO, Social Media, and more, you will be sure to dominate the first page of Google! Check it out!

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MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training

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Massachusetts State Automobile Dealers Association (MSADA) Partners With The Internet Sales 20 Group For #IS20G 6 In Boston

September 22nd, 23rd & 24th in Boston


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So once again I ask the question at the heart of the matter.... Mr./MRS CAR DEALER PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it amazing how all these cockroaches scatter when you turn on the lights? For years I've been writing and blogging about this pack of self-righteous criminals pilfering through the dealers' data and stealing your customer information to resell and abuse. They called me every name in the book and slandered me. NOW, all of a sudden we're seeing multiple proofs and suspicions spotlighting the blatant criminal activity and suspected activities of these shady vendors disguised as alleged dealer partners. 

It's time to intensify the hunt and flush out all of them.Not singling out any specific vendor here BUT aren't we all getting a little sick and tired of Technology Pirates stealing your business while you pay them to lower your profits and defame your good name while all the while they are selling your customer information to other vendors and ultimately selling your customers to the competition?

Whether the customer filled out a form on some alleged Lead Providers page using your inventory as bait, or it was lifted or scraped off of the dealers' websites: When are we as dealers and car people going to rise up as one and say to them ... "Get the Hell OUT of Our Data?"

They're buying and selling your information to each other, reprocessing it and selling it to your competitors and then doing it again to your competitors competitors

AND, As I am About to Prove... Many of Your Manufacturers are in on the Scams. WE need to look at how many manufacturers are reselling Junk Leads mixed in with Organic leads that they know have a Low Closing Ratio? How many Manufacturers are forcing their dealers to take low-percentage leads they bought extremely cheap that only have a close of 3.8%? Some Manufacturers middle management is deliberately making a huge profit off of their dealers reselling leads they know are worthless mixed in OEM Website organic leads that have a much higher closing ratio.

None of these vendors is contributing anything to your business you couldn't do yourself without them and redirect the money to profitable things.

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Sean V. Bradley's Presentation For The Massachusetts State Automobile Dealers Association "Keeping What's Yours & Taking What's Theirs!"

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5:00 AM and the Alpha Dawg is on the Point. Actually been awake since 4:00 AM. Did you ever have so much on your mind you couldn't sleep because you were thinking so hard? Well, a lot of side issues that came out of this battle that are bothering me and I intend to pursue them.

First of all many people reported on the blogs and on Facebook and in Private Chats and Messages. That your inventory was showing up on TrueCar and CarGurus. 

Well, that is troubling. One participant in the blogs emailed a statement that ALL of our vendors, or at least most them, are brokering off our inventory to other websites you didn't subscribe to. OR, perhaps buying and selling your inventory to brokers and listing services where other websites pick up your cars and put them on their own sites. The example they used in the email to me was a listing site the sender claimed to me was brokering your inventory back and forth between these lead generator vendors buying and selling inventory to each other... your inventory, for $6.00 to $12.00 each. I have not investigated fully but I believe there's got to be some truth to that in essence. 

I think their model revisions are as in line with dealers' best interests as any of the others.

BUT, I have a severe problem with CarGurus. I believe they are anti-dealer and NOT good for us or the consumer... my opinion based on what I have seen. 

CarGurus is an alleged lead generation service that Tells The Consumer whether or Not Your Unit Pricing is a Good Deal or a Bad Deal (in their opinion?) During the course of all of this, one of my dealers discovered his Chevrolet Tahoes listed on CarGurus and labeled as a Bad Deal. The rub is He never gave any inventory listing to CarGurus. According to him, the only vendor he was aware of with his inventory was Have you checked, CarGurus to see if your cars are listed there when you don't do business with them???? 

I am not sure if, AutoByTel, AutoTrader, or any of your vendors have the right contractually to do this. I am also researching that. They may be acting strictly within the rights you have signed away somewhere in the deep paragraphs buried in the text of your agreement with them. We will find out.

Here is the language in the agreement you probably signed that authorizes them to do this to your dealership.

4. Content. Customer grants a perpetual, irrevocable, royalty-free, transferable, license to access, edit, store, enhance, modify, adapt, translate, copy, reproduce, distribute, transmit, broadcast, publish, perform and display publicly, prepare derivative works of, and otherwise use Content, and to sublicense such rights through multiple tiers. reserves the right to modify the Sites and Products, and to edit or reject any Content or portion thereof from use on the Sites or Products in its sole discretion and without notice."

You need to get with your dealer and have this re-negotiated out of the agreement. 

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Sean V. Bradley Will Be Speaking & Presenting Workshops For The Detroit Auto Dealers Association



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Are you taking advantage of Social Media for Referrals?


Have you ever looked up your dealership at If you have never done this, pause and take a moment to do so now. Now that you have looked up your dealership does it come up with having no strength, no results, or even worse no results showed at all for your dealership? Now ask yourself this question. How can I get my fans on Facebook, Twiiter, and Google+ to share my message and their experiences on their Social Media sites?


I am going to give you a few ideas to get you started and well on your way to pulling in referral business from customers Social Media sites.


Create cool content that your customers will want to share.


There are a plethora of website providers that dealers use to convey their inventory, service department, parts department, and body shop, but sometimes we fall into the category of having just one sales page or product information after another. If you look at your website and it falls into this category, then its time to look into developing some cool content that your customers will be interested in and want to share with their friends online. The following is two types of cool content that will drive an incredible amount of traffic and social mentions, which in-turn you can use to get referrals.


Inforgraphics: Infographics are simply the the presentation of statistics and information in a visually appealing manner, and any dealer has the ability to design one fairly quickly with the help of a such websites like I guarantee your customers will find very interesting and will want to share them on their Social Media sites. Here is a good example of one that I designed last night that a dealer could use to pull in referrals.

 This is a simple infographic that I put together to show you how you could design one quickly and use to pull in referrals. I have seen others that do include more in depth information and this is a good example of what I am talking about.

Videos: Everyone knows how important video has become, so I don’t want to sound like a broken record. I do however want to ask you if you are developing videos that your customers want to share. People love viral videos, so you may want to think about a video that your sales staff can put together that show your customers that even though you’re a car dealership you can have fun too.  Here is a link to a good example of the good people down at Lost Pines Toyota having a good time with a customer who just bought anToyota Tundra. .



Hold a social media contest.


Contests are another way to get people talking about your dealership. It can be something as simple as a weekly contest where a random Twitter user who tweets a particular dealership special to their followers can win a free product. You want to do a more elaborate contest using Facebook where fans can win a major prize by liking your page and sharing your content with their friends.


Whatever you decide to do for a contest, the key is to make sure that the prize will be relevant to your customers. Dealers are all the time giving away TV’s, but the real question is where your fans/followers will stick around after the contest ends.


If you want to increase referrals about your dealership and increase sales in the process, give away your own product! Think about it-if a dealership gives away a free year of service for example and they generate enough buzz with their social networks, then people who didn’t win the free year of service will be so curious about your dealership they will be more apt to come down to your dealership to see what all the buzz is about.


It’s all about planting the seed of “What if I was to win this? That sparks more talk and more sales!


You can increase mentions about your business through Foursquare.


Each and ever dealer has a physical location so why not take advantage of the Foursquare check-ins. As people check-in to your dealership, there is a good chance that they will be sharing your business with their friends on Twitter and Facebook simultaneously.


That kind of buzz can really draw in more new customers through your dealerships door, especially if you tie in some great discounts for the customers that check-in!


Always update your dealerships social profiles with live updates.


Do you ever wonder why more people talk about you on Facebook over Twitter? Is your Twitter feed just regurgitating your Facebook updates? That’s probably the reason why. Customers will follow your dealership on your social networks if you post unique and valuable updates. So if you want your customers to talk about your dealership on Twitter, then start tweeting unique messages. The same goes for Facebook, Google+, and Pinterest.


What can you update your social networks about that will get your customers engages? Again, just like content development, you have to think about your target audience and what they would be interested in. Don’t just update your networks with your latest cars or trucks-post updates about your industry. You can also get important feedback from your customers by asking them questions. You might ask them what they want to see from your dealership in regards to your posts.




Now it is your turn to re-evaluate the content that you are posting on your social networks. If your content is not creating mentions and pulling in referrals, maybe its time to change what you are doing and implement some of the points that I have mentioned today.


Jason Parman


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