http://dealersynergy.com/Internet-Dir... 856-546-2440

If there is one training event that Dealers, General Managers, and Internet and BDC Directors need to attend this year, it's the Internet Director Development Workshop at the Newark Liberty International Airport Marriott in Newark, NJ on May 16 & 17! This intimate, 2-day Dealer Synergy-accredited course will immerse you in the world of Internet Sales & help you make more money for yourself and your business!

The Internet Director Development Workshop is designed to help strengthen and evolve every single facet of your Internet Department and teach you how to maximize your sales! While Day 1 covers all of the fundamentals of a powerful Internet Department, Day 2 dives deep into live-action training and full Internet Department audits, which will identify your weak points and show you how to turn them into your strongest assets!

This is a must-see event, so sign up now at http://dealersynergy.com/Internet-Dir... or call 856-546-2440!

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. 

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
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Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.

We'd love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.

We'd love to hear what you have to say! Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is different than any other company or competitor without comparing price?

After you've figured this out, you'll move on to the next small pieces of advice Paul will give you that make a huge impact.  Change your marketing strategy and advertising techniques by watching the rest of this week's Think Tank Tuesday.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

Sometimes Social Media seems complicated, but with four simple M’s Social Media can be made simple and still beneficial to your business. The first thing you need to do with social media is monitor it. Checking your social media platforms can be time consuming, so first, connect your social media accounts to a platform that will track your traffic. This will leave you more time to monitor your competitors, to see what you can do to make your own social media platforms better.

 Next, you need to manage. After you’ve posted something on social media, manage the post according to the reactions it is receiving. Take the feedback from the post and improve your posts accordingly. After, you must measure. You must measure the amount of likes, shares, favorites, etc. It’s important to know how well your post is doing, and what you can do to make it better.

 Finally, you must monetize. Technology is growing, making social media a huge asset to sales. There is a way to sync transactions to a social media post. This will allow your business to expand, and your sales to grow.

 Social media will allow your business to expand, and allow your sales to grow. If you remember these four M’s, you are sure to make your social media platforms successful!

Using social media in a business setting is important. Social media allows you to reach certain audiences, gain a following, and bring traffic to your websites. It’s necessary that you know just how to use social media, and how to improve it as well. If you’re having trouble understanding social media, and struggling with ways to see if your social media platforms are successfully reaching your target audiences, there’s a few things you can look into.

 There are a handful of free resources for you to acquire your social media data from. For example, “Twitonomy” allows Twitter users to see how often they tweet, how many links they tweet, how many replies they receive, how many re-tweets they get, and how many favorites. This resource also allows users to see what hash tag is most popularly used. Knowing this information can help you figure out whom your tweets are reaching, what you can do to reach other audiences, and which hashtags seem to be getting you the most attention. This information can be used strategically to ensure that your social media skills improve.

 If your business uses multiple social media platforms, you can link all of them to “SumAll” and receive emails containing information about all of your social media statistics. This is a good tool because it groups everything together, allowing you to obtain information on all of your social media platforms in one place.

 Social media is becoming a huge part of the business world, and it’s important that you know exactly what you’re doing and how to continuously make your platforms stronger for your audiences.

Many people have the common thought that if they are not good at writing they are good at math and vice versa. While this is not a fact, it is said quite often. However, what people who think this fail to realize is math and their big social media marketing campaigns are related. If you are a business on a larger scale, this especially applies.

The proper way to use economics in social media is to identify which specific posts or investments are resulting in the greatest number of engagement. You can figure out how to reach the greatest number of people in doing so. By knowing which activities increase results you will know how much money you need to spend or how many posts or words you need in a post to reach the amount of people you want in your target audience. Instead of guessing how you can receive more social shares, calculate it. If you are marketing and seeing results you are using math. If you are not, you need to start applying it to your social media marketing efforts today.

For more information, check out the original article here.

What most people don't realize is that even a living person can become a brand. This is a basic staple of advertising and sometimes it needs to be asked: what exactly is a brand? In a nutshell, The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

You don't have to be a genius to realize that Jay-Z for example, can attach his likeness or endorsement to anything and it will sell. What if a Jay-Z created cereal comes to market right now...would you buy it? Someone absolutely will. Let's really explore the basics of a branding campaign. Smart people know that if you have a product or offer a service, you must advertise. This is essential to building a brand and honestly, it's hard selling something you have if no one knows it exists. There's a great line from Alec Baldwin in Glengarry Glen Ross where he states that sales is about "A.B.C. - Always Be Closing." In this case, we can go with "A.R.A - Always Run Ads". The main DNA for running an ad is composed of two elements: Frequency and Reach.

Frequency is based on your advertising schedule. Ask yourself: Are you going to run this ad every day? Four times a week? Only on Thursdays? When you can answer that question, move on to Reach. For example, I can create the most amazing, awesome, astonishing ad of all time. You've never seen anything like it before and It will blow you away. If I only show it in a five mile radius, then it's not worth a lot. There's no substantial return on investment (ROI). You must have the ads run repeatedly and cover as much geographic area as financially allowable. That’s how advertising breathes and more importantly, how building your brand really works.

As a former advertising executive, the HARDEST part of my job was convincing business owners they still needed to advertise. You don’t want your customers thinking you’re going out of business if they don’t see the ads you used to run. Business owners feel that because they've been around a several decades that running ads are not necessary. That's not entirely true but telling them in a delicate way that they're wrong takes a certain amount of finesse. On the other hand, there are some situations where running an ad campaign sporadically makes sense. Think about that really popular annual football game with the extremely expensive commercials? Those are all about reach and because of the audience it draws in, frequency is not a huge factor. Your message has impacted the masses on a global scale and the cost definitely justifies the motive.

When it comes to building a brand, I would say that one important step is to create a logo. A symbol that when recognized will tell a prospective consumer or client exactly what your company, products and services are all about. That same logo will eventually lead the public to your brand's awareness on a social level. People see your logo and will always recognize your company under any circumstance. Does it mean they will always to buy in that moment? Of course not, but they will always know your company and when they need what you have, they will come. If it still remains whether you should care about branding then you're asking the wrong question.

http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley Wins The Auto Dealer Live Debate Against Alan Ram, Thanks The Dealers That Voted For Him & Elaborates On His Philosophy

** If you missed the Auto Dealer Live "Thrilla With Villa" Debate with Sean V. Bradley & Alan Ram, then watch the video below:

http://www.automotivedigitaltraining.com 856-546-2440
Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time

I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU.
I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I sometimes travel with the Dealer Synergy Video Production Team and a Green Screen LOL! Enjoy the video!!

http://www.internetsales20group.com Sign Up Now!

http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com
Make Money Mondays with Sean V. Bradley - 'Special Finance' - Automotive Sales - Car Sales

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - 'Message to Dealer Principals' - Automotive Sales

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!

Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they can ACTUALLY make in a day. I have said it for almost 15 years that an Internet Sales Coordinator, BDC Rep AKA an appointment setter can and should make a MINIMUM of 120 calls per day. BOTTOM LINE, PERIOD but YET, there are dealers that ALLOW their employees to be COMPLACENT in MEDIOCRITY. That is right… they ALLOW Mediocrity. Please watch these videos over and over again. PLEASE go to the search bar on this site and search "Power Hour". This is NOT the first time I have done this and VIDEO RECORDED THE RESULTS. It happens ALL THE TIME!!

All I have to do is put up a $100 Bill… tape it to the wall and BOOM!!!! I SHATTER THE Mediocrity. I shatter the myth that they can't make all of those calls… I SHATTER their FEAR THAT THEY CAN'T do it. BOOM!

PLEASE DO NOT ALLOW Mediocrity in your stores or in your life.

If you would like to discuss this video or how I can help you obliterate Mediocrity in your Internet Sales Department, BDC or Showroom. Please feel free to call me or email me-

http://www.automotivedigitaltraining.com 856-546-2440
Make Money Mondays With Sean V. Bradley - 'Mind Map' - Automotive Sales - Car Sales

If you REALLY believe that "Car Sales Is YOUR own Business"... Then this video is for you! 

http://www.automotivedigitaltraining.com 856-546-2440
Make Money Mondays with Sean V. Bradley - Car Sales Is Like Owning Your Own Business