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So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all businesses.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

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So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

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I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.

We’d love to hear what you have to say. Comment below and follow us on Facebook.
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LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

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Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.

We'd love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

Let's get serious.

Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.

Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.

We'd love to hear your ideas! Contact us below:
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Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday‬, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.

What do you want to hear for next week? Leave your ideas in the comments below.

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Twitter: http://www.twitter.com/Potratz

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Snapchat: PotratzAgency

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.

User Explorer allows you to get a 360 view of your current and perspective clients.

If you're an entrepreneur or business owner, subscribe for our channel for free marketing tips every week! 

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Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.

• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often 
• Clients are 70% less likely to leave the article once they’re there.

Watch this week's Hard Facts now for more info!



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Beginning July 1, new Canadian Anti Spam Legislation will go into effect, enforcing strict regulations on the way emails are sent, as well as how lists are collected and maintained. For most businesses, this means rethinking the way they structure their email marketing strategies to be in compliance.

Whether your business is located in Canada or not, these new regulations are good practice for email marketing in any country. Canada is not the first country to impose regulations on unsolicited emails. Several European countries have been enforcing email spam laws for quite some time, and with electronic media taking off, it’s a matter of time before new legislation is passed in the United States. 

On this episode of Hard Facts, Samantha details exactly what’s in store for Canadian businesses facing these new laws, and how to best prepare for the coming changes. Learn how you can make the transition as painless as possible when legislation goes into effect, and how your business can avoid hefty penalties and fines.

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online visibility.

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!

  Tune in now and learn how long you should be making your content on several different marketing channels.