Google AIS Custom Search

facts (4)

What Is Your Personal Image?

With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own image.

We want to hear from you about how you improve your own personal image. Send your best practice videos to
Read more…

Afraid of Losing Your Phone? You May Have Nomophobia Like Half the Population (RePost From Mashable - Written By Samantha Murphy)

If you know the panicked and disconnected feeling of leaving your mobile phone at home, you might be one of the many suffering from nomophobia.

A recent survey by U.K.-based mobile security service provider SecurEnvoy conducted among 1,000 people found that two thirds (66%) of respondents fear losing or being without their mobile phone — a fear called nomophobia. The phobia also includes the anxiety someone feels when not in the range of a cell tower to receive optimal reception.

Not surprisingly, nomophonia is on the rise — up 13% from just four years ago — as more consumers become strapped to their smartphones.

However, women (70%) worry more about losing their phones than men (61%). According to Andy Kemshall, chief technology officer and co-founder of SecurEnvoy, men were more likely to have nomophobia in 2008 but feel less overwhelmed now. Why the change of heart? Men are 11% more likely than women to carry around two mobile devices.

Younger demographics are also more likely to be nomophobic, as 77% said they fear being without their phone. Meanwhile, those ages 25 to 34 are the second most nomophobic group, followed by mobile users over 55.

SecurEnvoy also cited a recent study published by the Helsinki Institute for Information Technology found that people check their phones about 34 times a day on average. If you do misplace your phone, it won’t take very long to realize it.

Do you have nomophobia? What tech item can’t you live without? Let us know in the comments.

Image courtesy of iStockphoto, mbbirdy

Read more…

Car Information Databases

As a brand new Internet Coordinator, one of the most daunting elements of my job is knowing the cars and the “car lingo.”  I’ve never been very interested in cars in general, even though my father was not only a fantastic mechanic, he trained mechanics all over the SE United States for American Oil Company.  I do have a marketing background, and I love helping people, so those aspects of this position are a perfect fit, but I have to work extra hard to learn the facts about the cars our customers are interested in.

In order to help me gather that information and to have it at my fingertips, I am compiling a database of info about the cars we sell.  It’s in Excel, and I have a separate page for each type of vehicle.  That way when a customer wants to explore SUV options, (or Trucks, Vans, or Cars) I have all those choices in front of me.  I have columns for the current MSRP, the MPG, the pros (and some of the options), the cons, and comparable vehicles. 

I’m no expert, and I’m finding that, at times, I misunderstand the data and enter it incorrectly, so it’s by no means the end-all and be-all of databases.  In fact, if someone else has a great database that’s similar to mine, I’d love to exchange info with you!  I can use all the input I can get!

But I am finding that with this information in front of me, when I have a customer that is truly doing research, I can provide much better assistance.  I’m also learning the data much more quickly as I enter it into the database.  Just the concentration and input I get from going through the research and entry process is helping me become more knowledgeable!  It’s all good, and I can’t wait to feel more confident in providing facts for my customers and helping them make good decisions about the vehicles they end up purchasing.

Read more…

Automotive Social Media Marketing Statistics, Facts and Figures / Re-Post from Ralph Paglia of Automotive Digital Marketing...


Automotive Social Media Marketing Statistics, Facts and Figures published by reliable resources for December 2010


  • Social network usage by Americans aged 65 and up grew 100% in 2010 from 13% to 26%, and is expected to continue to increase (Pew Research Center)

  • Facebook passed Yahoo in August 2010 to become #2 video site in America (58,600,00 users) behind #1 YouTube (146,300,000 users) (comScore)

  • Twitter now gets more visitors than MySpace, becoming 3rd most trafficked Social Network. had 96 million unique visitors in November 2010 up 76% from November 2009. #1 visited social network is Facebook with 598 million unique visitors. (comScore)

  • 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies and brands

  • 60% of web users visit social networks (PC Advisor)

  • Two thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated content sharing with Facebook.

  • The average Facebook user is connected to 60 pages, groups and events (Facebook press office)

  • Twitter adds more than 300,000 new "Tweeps" (users) every day (Twitter)

  • There are more than 600 million searches on Twitter every day (Twitter)

  • YouTube receives more than 2 billion video views per day (YouTube press center)

  • 77% of Automotive Internet Users (AIU) read blogs (Technorati)

  • 60% of bloggers are aged 18-44 (Technorati)

  • Male/Female distribution ratio of Twitter users is 47/53%

  • 51% of active Twitter users follow companies, brands or products on social networks

  • Women aged 55 and up are the fastest growing Facebook demographic in America

  • Two-thirds of bloggers are male:
  • 65% are age 18-44.
  • Bloggers are more affluent and educated than the general population:
  • 79% have college degrees / 43% have graduate degrees
  • 1/3 have a household income of $75K+
  • 1/4 have a household income of $100K+
  • 81% have been blogging more than 2 years.
  • Professionals have an average of 3.5 blogs.
  • Professionals blog 10+ hours/week.
  • 11% say blogging is their primary income source.



Read more…