Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.On this episode of Think Tank Tuesday, Paul explains how you can take advantage of search in your marketing strategies. Learn what algorithms are, how they work, and what you should know before starting your own search campaigns.