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Beginning July 1, new Canadian Anti Spam Legislation will go into effect, enforcing strict regulations on the way emails are sent, as well as how lists are collected and maintained. For most businesses, this means rethinking the way they structure their email marketing strategies to be in compliance.

Whether your business is located in Canada or not, these new regulations are good practice for email marketing in any country. Canada is not the first country to impose regulations on unsolicited emails. Several European countries have been enforcing email spam laws for quite some time, and with electronic media taking off, it’s a matter of time before new legislation is passed in the United States. 

On this episode of Hard Facts, Samantha details exactly what’s in store for Canadian businesses facing these new laws, and how to best prepare for the coming changes. Learn how you can make the transition as painless as possible when legislation goes into effect, and how your business can avoid hefty penalties and fines.

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online visibility.

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!

  Tune in now and learn how long you should be making your content on several different marketing channels.

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your area.

On this week's Think Tank Tuesday:

• Find out what tool your website is missing
• Learn how to engage and reengage shoppers
• Determine shopper behavior
  

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday. 

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday. 

Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.