Many people have the common thought that if they are not good at writing they are good at math and vice versa. While this is not a fact, it is said quite often. However, what people who think this fail to realize is math and their big social media marketing campaigns are related. If you are a business on a larger scale, this especially applies.
The proper way to use economics in social media is to identify which specific posts or investments are resulting in the greatest number of engagement. You can figure out how to reach the greatest number of people in doing so. By knowing which activities increase results you will know how much money you need to spend or how many posts or words you need in a post to reach the amount of people you want in your target audience. Instead of guessing how you can receive more social shares, calculate it. If you are marketing and seeing results you are using math. If you are not, you need to start applying it to your social media marketing efforts today.
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