I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.com. Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 52% of all car shopping will be done on multiple devices within the next 5 years.This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.
Click below to see the Entire Study: