Make Money Mondays with Sean V. Bradley - Outsourcing Services - Automotive Sales
In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, provides top insights into how you can maximize your time by outsourcing labor to other organizations. By paying individuals through businesses like Fiverr and Upwork to handle your side tasks and develop creative content, you can save yourself an abundance of time and money, rather than handling every single chore by on your own. Doing so will provide you with more opportunities to make money and focus on your most important responsibilities.
Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
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If you have any questions, call or text Sean on his cell 267-319-6776.
Dealership Family Values
General sales manager offers three tips for treating employees like family — without all the drama.
In our business, employees are like family. We enjoy victories and suffer defeats together. We celebrate new additions and grieve when loved ones are lost. We eat breakfast, lunch and dinner together, and we talk about our personal lives, our hopes, our dreams. Even when we’re not at work, social media and text messages ensure we are always connected.
Many dealers take tremendous pride in the fact that they have a high percentage of long-term employees. In those stores, the family dynamic is even more apparent. But as much as the dealership is like a second home, it is still a business. People get hired and then quit or get fired or laid off, sometimes without warning.
With all that in mind, let’s discuss some ways to stay close — but not too close — to our dealership families.
1. Watch the Level of Personal Talk.
We all have our kid issues, spouse issues and housing issues, and they are bound to reveal themselves at work. It’s only natural to want to lend a sympathetic ear and share advice. But as writer and radio personality Earl Nightingale once said, “You are what you think about.” The more focus you put on discussing personal problems, the less likely you are to have a successful, productive day.
This is not to say that you should cut people off mid-sentence. The next time an employee unloads on you, be sympathetic, find a positive note, and walk away. You want to be known as a good listener, but you’re not a therapist, and you cannot afford to spend your work hours trying to solve other people’s problems.
2. Build a Team, Not a Family.
Getting people together outside the store for fun and food is a great way to build comradery. Whether it’s an after-work drink, a baseball game or a company picnic, treat your staff to a good time, and remember: the more the merrier. The bigger the group, the fewer chances for deep, personal conversations. Whenever possible, ask everyone to bring their real families.
3. Make Social Media and Texting a Safe Zone.
Most of us have a large Facebook group, and most dealers encourage activity that generates “likes” for the company pages. But employees must be told, in no uncertain terms, that they must post responsibly to protect the dealership’s reputation, even when they’re off the clock.
We all know how much easier it is to send a text message than it is to make a phone call. If your employees want to text each other at all hours, there isn’t much you can do about it. But you don’t have to participate. The next time you get a drunk text or any other after-hours message, just ignore it.
A dealership family is not unlike any other family. There are ups and downs and even the occasional drama. It is OK to laugh, joke, cry and even vent. Just remember that our income is based solely on productivity and profitability. So enjoy those relationships but keep them professional and positive. Got a problem? Go sell something.
Jason Heard is the general manager at Lee's Summit (Mo.) Honda. He is a 20-year industry veteran with extensive sales and sales management experience.
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.
I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts. You may get a free POTRATZ Coffee Mug Strategy!
Sean V. Bradley,CEO of Dealer Synergy wrote an article for Auto Success Magazine about Why BDC's fail. A BDC can handle unsold showroom traffic, data mining, campaign management, equity mining, expiring warranties, aftermarket products, special finance, Internet sales, phone sales, cross promotional marketing, fleet, etc. One of the main reasons that BDC doesn't work is because most dealerships put untrained people together to do everything. Your Internet department should not be a big cluster of people doing a bunch of different things. You should scale into the BDC, and start with the biggest opportunity to be successful. The best thing for you to do is to start with the Internet because 92-99% of Americans go online before stepping into a dealership.
Your Internet department should be your anchor. Secondly, the Internet is predominately a phone sale. Email sells the phone, phone sells the appointment, and the appointment builds the relationship, product, presentation, demo, drive, and delivery. Your Internet department should be trained in the Inbound and Outbound phone call process, Qualifications, Objections and Rebuttals. If they are trained in these fields, they should be able to take inbound phone ups as well. So, the anchor of a BDC should start with Internet leads and inbound phone ups. After, you could increase to the next module. Depending on what your goals are, will dictate what module you implement next. Stop playing checkers with your BDC, and start playing chess.
If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com
For more information about Dealer Synergy visit, http://www.DealerSynergy.com
This Monday Sean talks about the question, "What did you say?" Have you ever met someone that sounds stupid? There's a saying, "It's better to keep your mouth shut, and let them think you're a fool than open your mouth and prove it." Potential buyers can not see you, so you need to create a positive image of yourself through your words by being articulate, educated, and sensible. Listen to what the prospect is saying and then meet their questions and expectations strategically.
Do you want to learn more about how you can sell more cars? Check out http://www.BradleyOnDemand.com
For more information on the Automotive Industry visit http://www.AutomotiveInternetSales.com
Make Money Mondays with Sean V. Bradley - "Hours of Operation" - Car Sales
Make Money Mondays w/ Sean V. Bradley - Special Edition - Joe Cala - "Asking The Right Questions"
Make Money Mondays with Sean V. Bradley - Special Edition - "Prior Proper Planning"
Make Money Mondays with Sean V. Bradley - Special Edition - Joe Cala - "Measurement"
Make Money Mondays with Sean V. Bradley - Special Edition - Joe Cala - "The Value of People"
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to know. Call it tough love, a reality check, or the ugly truth.. It is what it is.
My wife is talented beyond measure in this department. For example, if it is apparent that I need a Kleenex (I think you know what I mean) my wife will give me a subtle elbow to the ribs and say, “Hey Batman, you have a bat in the cave.” She finds this un-naturally entertaining, I might add. The next exchange goes a little like this.
But even though I am a little embarrassed, I’m glad I didn’t walk around the party for two hours with an uninvited guest hanging out of my nostril like a baby kangaroo.
The bottom line is this. The longer that you have been in the car business, the more you need this list. You are guaranteed to disagree with me on some or all of this list. It’s just my opinion. Remember, I’m the guy who can’t even keep his nose clean…
- Quit worrying about the number of leads you’re getting and worry about HOW your handling the leads you currently have. There’s a good chance you’ve got this backwards.
- Trust me, you’re not spending enough time or money on training. How about consistently spending wasted, untracked advertising dollars on good training?
- Quit worrying so much about Average Gross Profit per unit and start measuring Spread. (Published Internet Price minus What you actually ended up selling it for, including under/over allowance.) You’ll find out who your strong ones are.
- There is practically no such thing as a “Walk-In” or “Drive By”. Assume all of your customers are from the internet. You’ll only be wrong 1 out of 10 times.
- You don’t HAVE to use 900lbGorilla.com. I think we all know the providers I’m talking about. You have the ability to create more of your own leads, you know.
- Stop generalizing about advertising. (“XYZ never works” or “ABC always works”) It’s all in the offer.
- Stop using clichés: “This is the way we’ve always done it.” “We tried that once and it didn’t work.” “If it ain’t broke don’t fix it.” I don’t care if they’re true, I’m just sick of hearing them.
- Stop only looking at your desktop when thinking about your website. Wake up, we live in a handheld world. The average person looks at their mobile device 104 times a day.
- Quit procrastinating on using video to communicate with customers. Start creating a video culture, now.
- You DON’T need more inventory. You DO need better inventory. This IS a net profit thing, right?
- Shut up about having to give cars away on the internet. It’s getting old and it’s making you look silly. No matter how loud you cry, the internet is not going away. Just make sure your customers don’t.
- Stop managing petty things and start managing your people’s habits and expectation levels. People produce exactly what they expect to produce.
- Stop saying that Facebook doesn’t sell cars. Read “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk. He is smarter than you.
- Start treating your employees better. Get them involved. We all want to feel like a part of something bigger.
- Quit being lazy and implement a strict aging policy and a turn policy on your vehicles. Quit managing cars and start managing parking spaces and ROI on your inventory dollars. Does the term “Holding Cost” mean anything to you?
- Get your cars cleaned and online within 48 hours of getting them. If your vehicle is not online with pictures, thoughtful pricing, and good descriptions, it’s invisible to EVERYONE but you. (and your floorplan company)
- Stop talking so much about units. Start talking about net profit. This goes for vendors, too.
- Your pay-plans probably suck. I just said probably. I have seen poorly constructed pay plans derail good intentions.
- Start treating your Internet/BDC Department like a REAL Department. If 90% of your customers are online, why are you spending 10% of your time thinking about this department. The Internet Manager needs to be treated and paid like the rest of your managers.
- Take off your bib and put on an apron. Practice servant management. Serve, serve, listen, listen. Cook your damn employees a hamburger, for goodness sake!
- Start paying more attention to retention. Quit ignoring your OWN dealership’s owner base. Your sitting on a treasure chest. Get off your butt and open it.
- Start listening to your incoming phone calls. Just make sure there are no sharp objects nearby. Then hold your vendors accountable for REAL number of leads.
- There’s a sales GOLDMINE on your service drive right now. Next time you’re bored, count the number of ROs in your service department versus the amount of showroom traffic for the month. Where’s the opportunities?
- Stop teaching the “Silent Appraisal”. While you’re at it, stop using VHS tapes, Sony Walkmans, and rotary dial phones.
- Stop getting upset when someone hires the superstar you developed. It’s the ultimate compliment. When people leave you better than they came, you’re doing your job and your company is getting better.
I hope I didn’t ruffle your feathers. I just don’t want you walking around with a bat in the cave.
Who’s your Danny?
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is outwardly extremely humble and Manziel is viewed as being extremely cocky and even arrogant. Tebow apparently lives a very straight arrow life and Manziel has had his share of documented days of partying. Tebow never reacts to his detractors and Manziel seems to give the proverbial middle finger to his. Tebow quotes scripture and Manziel plays rap. Tebow appears humble while Manziel seems to flaunt his ability with a little in your face style.
Manziel and Tebow outwardly opposite in every way but yet both share in common massive doses of venom by the media, coaches, some players and large amounts of the general public. Tebow the humble, virtuous Christian is hated and Manziel the cocky, partying one man show is hated as well. Actually, I am not sure which one seems to be condemned and hated the most. Seems to be a conundrum doesn’t it.
In my opinion, the answer in this does not lie in the characteristics of either Manziel or Tebow or what they do or don’t do. The answer to this conundrum lies with people who are constantly judging others. Often these people judge them but inwardly are wishing they could be more like them. They are not really hating on Manziel or Tebow. Instead, they are expressing their hatred of themselves and their own perceived shortcomings expressed outwardly towards Manziel and Tebow. Haters hate because that is what they do.
Don’t be a hater and stop judging others. Look at yourself and judge yourself. Work on yourself and let others be. Success and happiness is always an inside out job.
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