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Make Money Mondays with Sean V. Bradley - BDC Prior Customers & Orphan Owners

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of orphan owners at your dealership. NADA says dealerships have a 70% attrition rates. When these sales people leave, their previous customers do not have a resource at your dealership. This is where you should want to adopt every previous customer and make them into your own. You should look as these orphan owners as a possible lead and should be proactive in trying to work with them.

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