Does your dealership have its own blog? If your answer is no, then, I suggest you keep reading.....
The Importance of Blogging:Generation of Leads and Traffic
If you're reading this and your dealership does NOT have its own blog, consider this:
-B2C companies that blog get 88% more leads per month than those that don't
-Overall, companies that blog have 55% more website visitors
(Source: An Introduction to Business Blogging by Hubspot)
How Often Should You Blog
As evident in those statistics above, a blog can increase your website traffic, as well as your leads. However, it's not as simple as just creating a WordPress account or logging into Blogspot. A blog, just like social media, has to be kept up, maintained. In fact, companies that blog at least twenty times or more a month, see a SUBSTANTIAL increase in website traffic and leads. This is just one of the many benefits of having a blog. It gives you another avenue of customers to explore and reach. It helps to amplify your voice online for your dealership.
For your blog to be effective and useful, you must blog at least four/five times a week, or in between 16-20 times a month. There's no point in setting up your blog if you're only touching it every few weeks. That's what they call wasted real estate! The more you blog, the more likely you'll see an increase in your dealership's visibility online, and this is where SEO comes into play.
Blogging and SEO
All right, so you're blogging full-time and you should be showing up on the first page of Google in no time, right? Not so fast. With each post you create, there should be optimization taking place. You need to be do some research when it comes to SEO (Search Engine Optimization). You need to know the keywords your customers are using when they head to Google to do research. Once you begin blogging more frequently and using the appropriate and industry-relative keywords in your posts (Optimizing), your online visibility will increase.
The benefits are obvious. You'll see a bump in website traffic. You'll receive more leads. You'll become a trust named and dealership online your customers can trust, and therefore, someone they could recommend to their friends and family.
If your dealership doesn't have a blog, why not?