PRICE PRICE PRICE....Well take a look at these numbers!! AutoUSA is a lead source provider to 4000+ dealerships nationwide!
http://www.imakenews.com/autosuccess/e_article001976082.cfm?x=bhTC7kM,b7Wgd1Lp
VERY interesting article...look at what MOST dealerships recognize as the main reasons for growth (where is PRICE at on that list?!?). This why it is so very important to not only be online, but also have a GOOD reputation and reviews by our customers that we deal with everyday! Make sure that when our internet customers close thier eyes and invision your dealership(s)...what do they see? An untrustworthy place to do business? or a fun and easy place to purchase their next vehicle???
You must have a "difference" in the way you do business and treat customers...rather than be the Badger Salesman (see the "Fun Stuff" Group if you have NEVER seen the badger!)
A proven better solution to "buying more 3rd party leads" - as the article suggested dealers are doing moving into 2011 - we all know that generating our OWN leads is a much more successful operation in overall closing ratio, not to mention name exposure and exclusivity.
If you need any help with your Digital Marketing, Social Media, Online Reputation, and/or overall exposure on the Internet, please don't hesitate to contact me personally for a FREE Synergy Session, and a customized digital solution for your dealer group! Happy New Year to everyone!!
Andy Fedo
VP of Training
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