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2011 (16)

US Auto IndustryShuts Door On Another Strong Year- By Tony Pugh - Re-Post from McClatchy - Tribune

WASHINGTON – After a near collapse at the height of the Great Recession, the streamlined U.S. auto industry defied the odds and outperformed the greater economy this year with solid sales increases, job growth and product innovations that signal that a full industry recovery no longer is just possible, but probable.

Credit better quality and pent-up consumer demand for the industry’s slow, steady improvement. Customers who were unwilling to gamble on automobile purchases during the recession are coming back to showrooms because the average age of vehicles on U.S. roads is more than 10 years – the highest ever.

U.S. car buyers also are getting comfortable with making large purchases in the volatile economy, experts say.

“And that’s a big behavioral change from what we saw in ’08 and ’09. That’s good for the industry,” said Jesse Toprak, the chief industry analyst for, an auto-pricing Web site.

After selling roughly 11.8 million cars and trucks last year, U.S. vehicle sales to businesses and consumers are expected to hit nearly 12.8 million in 2011, Toprak said. That’s up from 10.6 million at the height of the Great Recession in 2009.

Through November, new-vehicle sales had logged six straight months of year-over-year gains. That should continue in December, when 1.2 million vehicles are likely to be sold, Toprak said.

Those numbers are well off their pre-recession levels, which topped 16 million vehicles a year. But the industry’s plodding recovery in the past two years has helped stabilize the greater U.S. economy and power a regional recovery in the Great Lakes and Rust Belt regions, where auto production is king. Both areas have seen some of the sharpest declines in unemployment in the country in the past two years as automakers regain their financial footing.

U.S. and foreign automakers are poised to add nearly 167,000 U.S. jobs by the end of 2015, according to the nonprofit Center for Automotive Research in Ann Arbor, Mich. That breaks down to 30,000 hourly and salaried workers at the Big Three U.S. automakers, 17,000 jobs at foreign automakers and about 120,000 auto-supply sector jobs.

“The industry has pretty much hired back just about everybody from the automotive side that had been laid off. And now they’re hiring fresh, so they’re actually adding to their rosters,” said Aaron Bragman, senior analyst at IHS Automotive in Northville, Mich.

Most analysts say the industry’s growing stability is sweet vindication for the federal government’s $80 billion bailout, which allowed General Motors and Chrysler to reorganize. The Center for Automotive Research estimates that the bailouts saved more than 1.1 million jobs in 2009 and another 314,000 in 2010, while avoiding personal income losses of more than $96 billion.

Today, all three major U.S. automakers are on the comeback trail with increased investment in U.S. manufacturing plants, improved new models, greater profitability and thousands of new hires.

Chrysler’s rebound has been dramatic. In its best November since 2007, the beleaguered automaker sold more than 107,000 vehicles in the U.S., up 45 percent from November 2010. It was the 20th consecutive month of year-over-year sales gains for Chrysler and the best November for Jeep brand sales since 2003.

Foreign automakers also are expanding their U.S. operations. In May, Volkswagen opened a new plant in Chattanooga, Tenn., that now employs 2,000 people. The Mercedes-Benz factory in Vance, Ala., will add 1,000 jobs when it begins producing the C-Class in 2014.

Toyota just opened a new $800 million plant outside Tupelo, Miss., where about 2,000 workers will assemble the popular Corolla. The plant is Toyota’s 14th in North America.

Korean automakers Hyundai and Kia saw their U.S. vehicle sales explode this year. But U.S. sales of Japanese autos faltered after a tsunami in northern Japan disrupted production in March and caused worldwide inventory shortages during the summer months, when car sales are hottest.

“They didn’t have full strength of inventory because they weren’t able to make enough cars,” Bragman said.

U.S. automakers were prepared to capitalize with new designs and models. Chevrolet’s new Cruze became the second-best-selling car in its class this year, behind the traditional industry leader, Toyota’s Corolla.

Improved quality among all automakers also helped drive sales.

“You’ve got to give the automakers some credit here,” Toprak said. “The new products that have come out of virtually every single automaker in the last year or two have been the best that consumers were ever offered. When you have great product, it fuels buying.”

Ford’s redesigned Explorer has continued strong sales even as the U.S. market has moved away from SUVs. This year, the Explorer moved from a truck-style, body-on-frame design to a lighter, more fuel-efficient one-piece body architecture, which most cars have.

“It has been a big success and is selling very well,” said Bernard Swiecki, senior project manager at the Center for Automotive Research.


After recently inking four-year agreements with the United Auto Workers union, Ford, Chrysler and General Motors plan to add more jobs. The UAW agreements call for 20,000 new jobs over the life of the contracts: 6,400 at GM, 2,100 at Chrysler and more than 12,000 with Ford.

The new pact reduces labor costs for the automakers because new workers will earn lower wages than longtime employees, who will get profit-sharing and inflation-adjustment payments rather than annual raises.

In exchange, the companies agreed to bring back more foreign manufacturing jobs to the U.S. Last month, General Motors said it would begin assembling its Chevrolet Equinox next year at the old Saturn assembly factory in Spring Hill, Tenn., along with a midsized vehicle for the 2015 model year.

Earlier this month, Ford announced that production of its F-650 and F-750 trucks will move from Mexico to its Avon Lake, Ohio, assembly plant in 2014. The move retains about 1,400 jobs at the plant, which is slated for a $128 million upgrade.

New labor agreements and cuts in retiree health benefits also have helped the automakers become more profitable. Before a 2007 UAW labor agreement, Ford and GM’s wage and benefit costs were about $78 per hour. They’re now $58 an hour for Ford and $56 for GM, said Kristin Dziczek, director of the labor and industry group at the automotive research center.

While Chrysler’s sales have increased the most from last year, its per-vehicle profit margin is only $1,066, according to the center. General Motors clears an average of $3,327 per vehicle, while Ford earns $2,819.

Barring a European debt crisis next year or a double-dip domestic recession, most analysts think that 2012 will be another strong year, with vehicle sales approaching 13.8 million.

“The industry is ready, when the economy recovers, to make a lot of money,” Dziczek said. “If we get back to moderate economic growth of about 3 percent a year, we could be talking about there not being enough (manufacturing) capacity” to keep up with demand. “That’s a good problem to have.”

The vast reach of the auto industry, through its parts and supply chain, helps drive the economy in times of expansion. The industry typically accounts for up to 3.5 percent of the gross domestic product and fuels about 10 percent of U.S. retail sales.

When automakers were cutting jobs in 2008 and 2009 at the height of the recession, the industry’s economic ripple effect worked in reverse, causing millions of additional jobs to disappear.

“Now that huge economic multiplier is once again on our side. It’s working as an engine of growth. But we paid a dear price in ‘08 and ‘09, when the hit was really enormous,” Swiecki said.

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Happy Thanksgiving (2011)

Happy Thanksgiving Everyone! I hope you all have a wonderful day with the ones that you love. I would love to hear what you all are thankful for... For me, I have so much to be thankful for, but I will start with what is top of mind. My amazing wife Karen AKA Karina Bradley -She is one of thee most incredible people I have ever met in my life and for whatever reason, she chose me to be her husband (That or I AM the SICKEST CLOSER in the World :) Our beautiful and AMAZING children Tianna, Kalina and Sean V. Bradley "The Sequel". Everyday with family is a Thankful day. I am also thankful for all of the people in my life... Family, Friends, Colleagues, Co-Workers, Clients... EVEN the "Haters", even the people that make my life difficult, challenging, frustrating etc... Because those people are my inspiration to strive harder and be BETTER. Having adversity in my life allows me to appreciate all of the things God has blessed me with. I know I have ONLY scratched the surface at ONLY 35 years old. I have much to learn and much to evolve to and I do NOT mean to accumulate MORE Wealth, I mean be a better human being... being the BEST person I could be. I want to be a great role model for my family. I want to inspire people. Because, if I could come from where I did... And be where I am now in life... ANYONE has an opportunity. I am THANKFUL for ALL of the AMAZING people that have influenced me, mentored me... EVEN the people who "Hated" on me or have hurt me, those people MADE me work harder, work smarter and gave me my "Failure is NOT an Option" mentality.  Here is an AWESOME FranklinCovey Video, the "80th Birthday"... Think about it and have a Wonderful Thanksgiving!

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After 12+ years in Automotive Internet Sales...


I have learned a lot about what to do and what not to do. I have seen firsthand how powerful automotive Internet sales can be for a dealership. I have also seen how it can wreak havoc in a dealership that doesn’t execute properly. After speaking with and training more than 2,000 dealer principals and GMs personally, I have identified a lot of similarities that are consistent all over the country and do not discriminate.


First, dealers see the value, need and urgency to maximize the Internet not only to increase market share, volume and gross, but actually to retain current market share and profits.


The problem is that there is a lot of disinformation everywhere. Everyone has an idea and a strategy, but finding the right information that fits a particular dealership’s scenario and goals is hard to find. There really isn’t a lot of continuity out there. Sometimes “experts” contradict the ideas and strategies of other “experts.” The other issue is that there are a lot of these “experts” out there, but mostly these people have an “expertise” in only one or two fields — not enough.


Maximizing an Internet department is more than knowing how to build the “ultimate” dealership Website. It is more than having 5,000 followers on Twitter for your dealership. It is more than having a state-of-the-art BDC. The issue I see is that dealers are told if they do or buy something, it will be a “silver bullet.” There are no “silver bullets.” There never have been and I doubt there ever will be any. An Internet department (or any department, for that matter) is made or broken, maximized or underutilized in four key areas: Products, People, Process and Promotions. That means that all “4-Ps” need to be working “synergistically” to ensure maximum success. You cannot have all or most of your attention in one or two areas. You need to make sure that all four “cylinders” are firing.


Here are the questions that dealers should ask:

• What are you looking to accomplish with your Internet department? Increasing only Internet sales, or maximizing all profit centers online (parts, service, finance, body shop, etc.)?

• Do you want to sell volume, gross or both? Are you looking to increase new vehicle sales, used vehicle sales or both? Each possibility has a different strategy.

• Do you want to be proactive, reactive or not at all for special finance?

• Do you have all of the right tools (technology, resources, programs, etc.) for a viable department?

• Do you have the right people and the right amount of people in place?

• Have you developed a “mission statement”? Have you created a standard operating procedure for everything in that department?

• How are you planning to drive traffic? How are you going to handle your conventional advertising strategy? What is the proper formula between conventional and digital?

• How are you going to perpetuate success after initial launch?


After you answer all of these questions thoroughly and start to create a plan, you will need to prioritize. This is another sand trap for dealers. They have problems “putting first things, first,” and the result is that they do not focus on the most important items. The dealers who work hard but not smart are rarely successful.


Lack of consistency and acceptance of mediocrity are the biggest reasons for failure or limited success for a dealership’s Internet or business development department. That might sting, but that is the truth. We have found all over the country, no matter what the franchise or geographic region there are dealers who fall into this category. Sometimes it is the dealer principal, sometimes it’s the GM and other times it’s the Internet/BDC director, but it is the same story. Someone at the dealership heard of a successful Internet/BDC department or they read an article or they went to some workshop or 20 Group and were inspired and excited. So, they create a plan (with or without an outside consultant or trainer), and for a short while things are good (sometimes). Then, after a bit of time — or sometimes right after implementation — reality kicks in and they start to deviate from the plan.


Here is what I see on a regular basis from dealerships that succumb to mediocrity:

• They start to compromise their process based on outside influences, such as their competition doing business a certain way, and they feel they must conform.

• They are not consistent. They might do different parts of the strategy at different time. No continuity = No success.

• They do not track details of the department properly, if at all.

• They are not consistent with training, or don’t even bother to train at all.

• They are disorganized. There is no prioritizing of tasks, so the department is working and grinding all day but they are not being effective at their overall mission.


And, as important as all this is, people are the “wild cards” of the “4-Ps.” With money, you can buy everything else. But you have to find and cultivate and keep people. There are a lot of variables to think about in this area, including:

• Do you have the right person for the job? Do they have the right skill set and fit the profile for success? This is a common problem.

• Do you have the right amount of people? I have seen two Internet reps working 600 fresh leads per month. Not the best strategy.

• Do you have a schedule that make  sense and maximizes business potential? Statistically, you will connect with more people between the hours of 6 and 8 p.m. So, it might not be a good idea if you have everyone leaving at 5 p.m.


Bottom line, you need to embrace Internet sales. You cannot wait until tomorrow to get it together. If you don’t create a plan for today, there might not be tomorrow.


If you have any questions about this article or if you would like examples (for free) Please call or e-mail me.


Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 866.648.7400, or by e-mail at sbradley@autosuccessonline

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How Many Phone Calls Can and Should Your Internet Department Make?


Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?” This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your dealership’s Internet Department and BDC are, after all, a number’s game. Let me break it down for you:


  • The more people you dial, the more people you get on the phone.
  • The more people you get on the phone, the more time you can execute your phone process or sales script.
  • The more people you engage on the phone, the more appointments you can set.
  • The more appointments you set, the more appointments you can confirm.
  • The more appointments you can confirm, the more people show up.
  • The more people show up, the more people will buy vehicles.
  • More vehicle sales equals more money for everyone — both the dealership and you.


I know that  this might sound too easy to be true, but it really is this simple: If you dial phones more, you will sell more vehicles. I have been doing automotive Internet sales and business development for more than 12 years now, and that has proven to be the case over and over again all over the country. Doesn’t matter what type of franchise you have or how big your organization is — math is math.


Let’s go a little deeper. I have dealers who tell me over and over that their Internet sales coordinators, BDC reps, and appointment setters are only making 50 to 60 calls per day, and that is like pulling teeth from them. They complain that they can’t make any more calls — it’s impossible. Or, they don’t have anyone to call, or they are worried that they are calling too much, or that people are mad at them for calling too much, or countless other excuses for mediocrity.


Here are some important statistics:


• 55 percent of communication is visual perception and body language

• 38 percent of  communication is tone and inflection

• Only seven percent of communication is text or the words that we use


This means with Internet prospects, it makes a lot of sense to escalate the e-mail to the phone call and the phone call to the appointment. The appointment builds the relationship, product presentation and demo drive, and all this builds value.


The average Internet prospect is searching five to seven other dealerships and or Websites (this can be same franchise or other franchises). That means five to seven other dealerships are following up sending e-mails and leaving voice mails.


The average connection on a phone call attempt is 11 to 14 percent. That means if you dial 50 attempts you are only going to reach five to seven people. Think about that for a moment: If you have full-time appointment setters, BDC reps and Internet coordinators and they work an eight to nine hour day, they are only connecting with five to seven people? That is not enough at all.


On average, you will close 25 to 33 percent of the people you actually get on the phone. That means if you attempt to call 50 people, you will get five to seven people on the phone, and from those you can expect to make about one or two appointments. That is nowhere close to being enough.


Let’s just use a safe and realistic 50/50/50 closing ratio. If you make two appointments per day, five days per week, that’s 10 appointments per week, or 40 appointments per month. Out of 40 appointments per month, about 20 people will show up and about 10 people will buy vehicles.


Our clients are making 120 phone calls per day per rep. Out of the 120 attempts, they are connecting 11 to 14 percent, which means they speak with 14 to 17 people. They are converting 25 to 33 percent to appointments, which gives us between four and six appointments per day per rep. Let’s say they make five appointment per day, five days a week, for 25 appointments per week or 100 appointments per month. Of those, 50 people will show up for the appointment and they will deliver 25 units.


Now that I have your attention, how do you get your department to actually make these phone calls? Its simple: accountability. Do not let them accept mediocrity. They will give you every reason, why they can’t do it. You have to encourage them they can and they will. For a sure-fire way to prove it to them, however, have them go through the “Power Hour.”


The “Power Hour” is a contest you will have with your team. Put some type of bonus, prize, or gift up for the winner. Here are the rules: For one straight hour, your people are going to make as many Internet sales calls as possible. Whoever makes the most Internet Sales phone calls wins the bonus. At the end of the “Power Hour,” you calculate how many phone call attempts everybody made, and then add them together and divide them by the number of people who participated.


For example, I just did this very exercise today at a Ford / Mazda dealership in Baton Rouge, Louisiana. A couple of weeks ago, they were kicking and screaming that they couldn’t make more than 50 calls per day, per rep. I put out a $100 bill for a “Power Hour” prize. They have four appointment setters and an Internet director. Here are the results:


  1. 20 Calls
  2. 28 Calls
  3. 36 Calls
  4. 42 Calls
  5. 53 Calls


They made 179 calls in one hour, for an average of 35.8 calls per rep.  Now, multiply 35.8 phone calls times 6.5 working hours in a day (that’s taking out breaks and lunches), and you get 232.7 calls in a day. Now, that might seem crazy, but the math doesn’t lie. I’m not suggesting that they should be making 230+ calls per day per person, but  I am saying that they can sure as heck make a lot more than 50 calls per day.


The reality is that they were killing themselves making phone calls because they wanted to win that $100 bill. They had the desire, the want and the need to make a lot of calls. The end result for this dealership was that they all were floored at the end of the exercise when I broke down the math to them. They could not believe how many calls they were able to make in one hour.


I have been doing the “Power Hour” exercise for more than seven years now and it works every time. If you have any questions about this article, or you would like me to e-mail you the video of this exercise and the exit interview of this exercise, please e-mail or call me and it would be my pleasure to send it to you.


In conclusion, you need to make sure that your team is dialing the phone. An Internet sale is predominately a phone sale. Just think about the math. Remember you only have a 11 to 14 percent connection ratio. Everyone will tell you the hardest part of Internet sales is simply getting the prospect on the phone.


Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 866.648.7400, or by e-mail at

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The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.

“In a recent survey conducted by PCG, 45% of car dealers said that their staff was not adequately trained to lead a competitive digital marketing and social media strategy for their dealership. With the outstanding lineup of speakers and educators at the DMSC, it is no surprise the dealer principals, managers, and eCommerce directors have registered.”

The Digital Marketing Strategies Conference is conveniently schedule prior to the popular NADA Convention, which is held this year in San Francisco. Attendees of the conference who are planning to attend NADA will be transported to San Francisco on Friday February 4th and will not miss any of the scheduled events at NADA.

Attendees of the Digital Marketing Strategies Conference will also benefit from the conference format. All meals are included in the registration fee so that attendees will have ample time to build lasting friendship over mealtime. Since the conference is being held in the Napa Valley, dinners will feature award-winning wines introduced by the winemaker/owners of the vineyards.

Conference Handbook Exceeds 150 Pages

Pasch added, “This year we have also created a 150 page digital marketing and social media handbook. The book is packaged with articles, resources, and tips from the speakers and educators at the conference. The handbook will be a great resource to review and leverage all year round since there are few books in print specifically targeting automotive digital marketing.”

Automotive educators and speakers include Jared Hamilton, Sean Wolfington, JR Rucker, Alex Snyder, Gary May, Matt Murray, Glenn Pasch, Christy Roman, Joe Webb, Scott Falcone, and Christine Rochelle.


Sponsors of the DMSC include, VinSolutions, TK Carsites, Smart Web Concepts, Presto Reviews, DealerFire, CAR-MERCIAL, and DealerTrend.

Registration for the 2011 Digital Marketing Strategies Conference closes on January 28, 2011. Dealers interested in attend can visit to register.

Hotel rooms can be booked at since the event is being held at the Napa Valley Marriot Hotel.

ADM Members Invited to Superbowl Party

For dealers attending the 2011 NADA Convention in San Francisco, PCG extends an invitation to join their Superbowl Party, which is billed as the largest Superbowl Sunday party at the NADA, show. Dealers can register by contact Carrie Hemphill at 732.450.8200 ext 2.

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PRICE PRICE PRICE....Well take a look at these numbers!!  AutoUSA is a lead source provider to 4000+ dealerships nationwide!,b7Wgd1Lp


VERY interesting article...look at what MOST dealerships recognize as the main reasons for growth (where is PRICE at on that list?!?).  This why it is so very important to not only be online, but also have a GOOD reputation and reviews by our customers that we deal with everyday!  Make sure that when our internet customers close thier eyes and invision your dealership(s)...what do they see?  An untrustworthy place to do business? or a fun and easy place to purchase their next vehicle???


You must have a "difference" in the way you do business and treat customers...rather than be the Badger Salesman (see the "Fun Stuff" Group if you have NEVER seen the badger!) 


A proven better solution to "buying more 3rd party leads" - as the article suggested dealers are doing moving into 2011 - we all know that generating our OWN leads is a much more successful operation in overall closing ratio, not to mention name exposure and exclusivity. 

If you need any help with your Digital Marketing, Social Media, Online Reputation, and/or overall exposure on the Internet, please don't hesitate to contact me personally for a FREE Synergy Session, and a customized digital solution for your dealer group!  Happy New Year to everyone!!


Andy Fedo

VP of Training

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Automotive Internet Sales Expert Sean V. Bradley is Speaking & Exhibiting at the NADA Convention in San Francisco February 2011
PHILADELPHIA, Nov. 23, 2010 /PRNewswire/ -- Sean V. Bradley, CEO and Founder of Dealer Synergy, a nationally recognized and award winning training, consulting and digital marketing company for the automotive industry has been selected to be a speaker at the upcoming National Automobile Dealers Association (NADA) Convention in San Francisco being held on February 5-7, 2011.  This will be Sean V. Bradley's 3rd consecutive year as a Top Rated NADA Convention Speaker and Exhibitor. Sean and the Dealer Synergy team will be at Booth #4464N in the NADA Exhibitor Hall. Sean V. Bradley is one of the Automotive Industry's Pioneers for Video Search Engine Optimization. Sean was the first person to introduce Video Search Engine Optimization to the Automotive industry in 2006. Sean V. Bradley has spoken on the subject of Automotive Video Search Engine Optimization at all major events in the Automotive industry, including Digital Dealer, Synergy Sessions, NADA and NCM 20 groups as well as his previous two years as an NADA Convention Speaker.  As a matter of fact Sean V. Bradley has received some of the highest scores from NADA attendees year after year for both content of his workshop as well as Sean's ability to captivate his audience as a charismatic public speaker. 

The economy is coming back and it is coming back strong for the Automotive industry. Dealers are looking for new ways to sell more cars, more often and more profitably. There is NO better way than through Internet Sales and Digital Marketing / Social Media. Sean has evolved his powerful philosophy and digital marketing strategy of Video Search Engine Optimization to include "Social Media Search Engine Optimization".  Social Media is the #1 form of communication on the planet and Facebook is the #1 website on the planet. Properly trained, dealerships can take advantage of the POWER of Social Media and Search Engine Optimization to drive massive amounts of organic traffic to the dealership's website or focus sites.  So, when you combine the power and value of "Video Search Engine Optimization with the power and value of "Social Media Search Engine Optimization," the synergistic opportunities and results are amazing.

Sean V. Bradley is the #1 Automotive Internet Sales Trainer and Consultant in the industry with almost 12 years Automotive Internet Sales, Business Development and Digital Marketing experience. Sean is also a Certified FranklinCovey Trainer / Facilitator on the "7 Habits of Highly Effective People" Curriculum, as well as a member of the National Speaker's Association (NSA). Sean V. Bradley is the creator of the (Internet sales 20 Group) as well as the "Cyber 20 Group"

NADA attendees can see Sean's Workshop on Video and Social Media Search Engine Optimization on the following days and times:

Saturday, February 5 11:00 AM Room: 2011 West

Sunday, February 6 11:00 AM Room: 2024 West

Monday, February 7 10:30 AM Room: 2011 West

The Dealer Synergy team will be available at Booth 4464N for demos as well as to answer any and all questions. Sean V. Bradley will also be at the booth conducting LIVE training on Automotive Internet Sales and Digital Marketing / Social Media.

Dealer Synergy, headquartered in Philadelphia, Pennsylvania, is an Award Winning Training, consulting and Digital Marketing Company. 888-379-6374

SOURCE Synergized Media


Read more… I wanted to congratulate Rob Fontano on his recent cover story. I have had the opportunity to watch Rob evolve over the years and am excited for all of his success. Rob has been through several Dealer Synergy training workshops over the years. I have attached a Flickr link in the post of Rob Fontano and Football great Keith Byars (Formerly of the Philadelphia Eagles and Miami Dolphins). I had Keith Byars as a guest speaker at one of my "Internet Director Immersion Programs" and as a guest speaker at NADA in 2009.


I think Rob came to my "Director Immersion Program" JUST FOR KEITH BYARS LOL! (It was his second Sean V. Bradley / Dealer Synergy workshop!


For all "Automtoive Internet Sales" members... you should really read his article and maybe even reach out to Rob on AIS... He is an awesome person and a great Internet Sales Professional!


Good memories my friend!! And I see that VSEO is working well for you too :)


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New car sales expected to grow by 1.1 million in 2010 - Repost from NADA Newsletter / Dayton Daily News By Tim Tresslar, Staff Writer

Pent-up demand is driving new vehicle sales to their highest level since 2008, an auto dealers trade group said.

Sales of light vehicles, on the decline since at least 2006, have accelerated this year, according to the National Automobile Dealers Association. Paul Taylor, an NADA economist, said Tuesday that NADA officials look for sales to reach 11.5 million vehicles this year. In comparison, new vehicles sales reached 10.4 million in 2009.

In 2008, dealerships sold 13.2 million new vehicles while in 2007 they sold 16.1 million, the NADA said.

Taylor said improvements in the stock market and pent-up demand created from consumers putting off purchases will push up car purchases next year.

The period between Christmas Day and New Year’s Day tends to be one of the briskest for dealers, Taylor said. A combination of consumers armed with time off from work and cash given to them as gifts, along with heavy promotion by the auto industry fuel the increased demand, he said.

An upturn in the automotive industry is good news for Ohio, which remains one of the nation’s largest producers of motor vehicles. Additionally, Ohio’s new vehicle dealerships generate $17.8 billion in sales and employ more than 38,000, according to NADA figures.

Larry Taylor, vice president and general manager of Beau Townsend Ford in Vandalia, said his dealership is on track to sell 260 new and used vehicles in December, compared to 156 in December 2009. He also anticipates higher sales in the first quarter of next year.

He attributes the gains to pent-up demand by consumers, who have put off buying cars as long as possible, and by consolidation of local dealerships.

“I think I’m getting a bigger piece of a smaller pie,” he said.

Jeff Reichard, vice president of Reichard Buick GMC, said sales this year of Buicks have increased 17 percent while GMC sales have climbed 131 percent, compared to a year ago. December sales also are higher than the same month in 2009, he said.

Demand for the Terrain, a compact crossover SUV, and to a lesser extent the Acadia have helped drive gains in GMC’s sales, Reichard said Tuesday.


New auto sales by year


2007 16.1 million

2008 13.2 million

2009 10.4 million

2010 11.5 million

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Rise and Shine!!


Over a foot of snow in Philadelphia!  Funday Monday....and back to work!  Hope everyone enjoyed their weekend, I know I had a very eventful 3 day weekend, and ready to finish the year strong!!  We have 5 days to get in all that we can...STAY FOCUSED!! :)


We just added "Groups" to the website, and will be continuing to better the website with some enhancements coming into 2011.  Click on the section on the bottom left side of the page, and take a look at some of the topics that interest you.  As always, I encourage comments, feedback and questions so we can all "synergize" to get better at what we do. 


I'm proud to say that not only will Sean Bradley be a featured speaker all 3 days at the NADA conference, but we will also be holding a MAJOR Press Conference with some exciting announcements for Dealer Synergy for the New Year!



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Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA.

“Likes,” views and followers were all the rage in 2010. Despite the social media community emphasizing engagement instead of reach, media agencies quickly learned that engagement doesn’t scale easily, making it difficult to sell. Enter Facebook, YouTube and Twitter. As consumer use of social media spiked, the leading social networks retooled their advertising products to satisfy the newfound demand from brands. Instead of fizzling out like the popular online communities of yesteryear, they are driving toward profitability after several years of trying to figure out what they wanted to be when they grew up.

On the flip side, as consumers incorporate social media more into their daily lives, alternatives to the “big three” in the form of niche and location-based social networks have increased in appeal. Advertisers willing to experiment with media campaigns on these networks will have a distinct advantage moving forward as consumers become desensitized to text, display and even rich media ads. Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising.

Below are six predictions for digital advertising in 2011."


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