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Video is one of the most powerful tools a dealership can use to establish strong communication, captivation, clarity, rapport and build trust. Here is an example of a dealership using "Real Time" Video communication via Apple FaceTime with a Service Customer and the Service Writer! Forrester Research says that 1 Minute of video is equivalent to 1.8 Million written words! I am going to repeat that… 1 minute of video = 1.8 Million words! You can use real time video communication to enhance the experience a prospect or a client has with a dealership. This example is for the Fixed Ops department, but real time video communication with resources like Skype, Google Hangouts and Apple FaceTime also have massive potential with new and user car prospects as well as clients!
Is your dealership truly leveraging real time video communications? If not… Why Not? Senior Citizens are using Skype to communicate with their Grandkids… shouldn't you and your dealership use it to communicate with your prospects and clients? If you would like more information on real time video communication or if you would like me to assist you and your dealership, call me on my cell at 267-319-677 or email me at

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Yelp and Siri Integration

Did you know Yelp is directly connected to Siri on the iPhone as well as apple maps? Since half of smart phone owners have an iPhone, the effects of Yelp on your business are even greater. Every 5 seconds a call is made to a local business directly from the Yelp platform on iOS, and over 30 percent of all searches on come from a mobile device.

Whenever someone asks Siri to find an “XX business type” near them, Siri automatically pulls up businesses with Yelp reviews attached. If you pull up apple maps and activate your tracking, you can view businesses in your area who all have Yelp reviews automatically attached. It simply cannot be ignored anymore. Yelp has major connections in the area of mobile and online reputation.

So what should you, as a business owner, do? Here’s a checklist:

  • Claim your page! This shows reviewers that you’re interested in their feedback and you are responsive. It also gives your company a little boost in the search engines.

  • Fill out all the details of your business, just like you have on your website.

  • Add photos. This adds a personal touch to the listing.

  • Respond to reviews, negative AND positive. This keeps the “Google Juice” flowing.

  • Run a check-in special and advertise it in your store. This will create more buzz about your business online.

  • Get ACTIVE YELPERS to write reviews for you. If they’re not active (more than one review), their review will most likely get filtered. You need to seek out people who make a habit of leaving reviews for businesses.

Following these guidelines, and identifying active yelpers will boost your business ratings as well as your SEO. It’s very clear that it’s a new age of online reviews and Yelp has staked its claim at the top.

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While at work I received a text message from a buddy of mine with the new Google Maps App URL. I immediately downloaded the app and began to play around with it.  Currently my cell phone service is Verizon and I have been using VZ Navigator. At only $2.99 a month, it is a great deal for anyone who does not have a navigation system or a vehicle with navigation installed. Google Maps App, being FREE, does the exact same thing so I used that for my ride home from work to test it out. I noticed a few glitches, but with anything new those kind of things are going to happen. The next day I was off and wanted to check out some furniture stores. I typed in the Google Maps app “furniture store” and immediately several local stores came up.

But here is the “GAME CHANGER”…

During my search, it gave me each stores Google Places ranting!! Wow!! I didn’t do any homework before I left the house, and now I didn’t have too! I had all the information during my drive. I was able to see which store had 2 stars and which store had 5 stars. I was able to see who to avoid at each store while in my car, while on my phone driving to the location!

My mind immediately turned to my business, the car business. How many customers are driving to your dealership using this app and notice a terrible review? How many of those same people punch in your competitors store who have a higher ranting through Google and head over there? It is going to happen more times then not.

The majority of buyers in today’s market are Gen X and Gen Y. I, myself am Gen Y. I, myself bypassed a store because of a negative review during my drive to that same exact store.

Google Maps App is going to change the game. It is going to cause customers to detour from their original route and head directly towards a safe place to shop. I did… And I consider myself no different then any other shopper out there.

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Google Augmented- Reality Glasses

If you venture into a coffee shop in the coming months and see someone with a pair of futuristic glasses that look like a prop from “Star Trek,” don’t worry. It’s probably just a Google employee testing the company’s new augmented-reality glasses.

On Wednesday, Google gave people a clearer picture of its secret initiativecalled Project Glass. The glasses are the company’s first venture into wearable computing.

The glasses are not yet for sale. Google will, however, be testing them in public.

In a post shared on Google Plus, employees in the company laboratory known as Google X, including Babak Parviz, Steve Lee and Sebastian Thrun, asked people for input about the prototype of Project Glass. Mr. Lee, a Google product manager and originally worked on Google mapping software Latitude, mobile maps and indoor maps, is responsible for the software component and the location-based aspects of the glasses.

“We’re sharing this information now because we want to start a conversation and learn from your valuable input,” the three employees wrote. “Please follow along as we share some of our ideas and stories. We’d love to hear yours, too. What would you like to see from Project Glass?”

The prototype version Google showed off on Wednesday looked like a very polished and well-designed pair of wrap-around glasses with a clear display that sits above the eye. The glasses can stream information to the lenses and allow the wearer to send and receive messages through voice commands. There is also a built-in camera to record video and take pictures.

The New York Times first wrote about the glasses in late February, describing an augmented-reality display that would sit over the eye and run on the Android mobile platform.

A video released by Google on Wednesday, which can be seen below, showed potential uses for Project Glass. A man wanders around the streets of New York City, communicating with friends, seeing maps and information, and snapping pictures. It concludes with him video-chatting with a girlfriend as the sun sets over the city. All of this is seen through the augmented-reality glasses.

University of WashingtonBabak Parviz, who is working on Project Glass, developed contact lenses with pixels embedded in the display.

Project Glass could hypothetically become Project Contact Lens. Mr. Parviz, who is also an associate professor at the University of Washington, specializes in bionanotechnology, which is the fusion of tiny technologies and biology. He most recently built a tiny contact lens that has embedded electronics and can displaypixels to a person’s eye.

Early reports of the glasses said prototypes could look like a pair of Oakley Thumps — which are clunky and obtrusive sunglasses — but the version Google unveiled Wednesday looks more graceful. There are reportedly dozens of other shapes and variations of the glasses in the works, some of which can sit over a person’s normal eyeglasses.

People I have spoken with who have have seen Project Glass said there is a misconception that the glasses will interfere with people’s daily life too much, constantly streaming information to them and distracting from the real world. But these people said the glasses actually free people up from technology.

One person who had used the glasses said: “They let technology get out of your way. If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.”

Project Glass is one of many projects currently being built inside the Google X offices, a secretive laboratory near Google’s main Mountain View, Calif., campus where engineers and scientists are also working on robots and space elevators.

Source -

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Breaking News: Apple Unveils new iPad

Weeks leading up to today's announcement of The new iPad, there were several different rumors swirling around the tech community trying to guess what it would be called, what new features it would have, and so forth. Well, no more guesses. It's not called the iPad 3. Not the iPad HD. It's simply...the new iPad.

The new iPad, which will be released on March 16th, will be priced at $499. (iPad2 will now be $399) Here's everything you need to know about it:

  • retina display
  • 5-megapixel camera (w/ same optics sensor from iPhone 4S)
  • 1080p video recording

New iPad - 600

So, what's so special about "The new iPad?" It will feature an amazing retina display w/ 2048 x 1536 pixels and 264 pixels in each inch (Source: Mashable) In more simpler terms, the new iPad will have 1 million more pixels than an HDTV. Now, that's awesome.

The camera is also updated as it will record videos in 1080p, whereas the iPad2 was in 720p.

Here's what Phil Schiller, Apple's SVP of worldwide marketing had to say: "It has the best mobile display that has ever shipped."

New iPad - 600

So, if you were looking for the most high def, clear tablet in the world, here it is. Although Amazon and others have tried, nobody has been able to compete with the iPad (1 and 2). Now, it looks like Apple has EVEN outdone themselves. I can't imagine what the next iPad is going to look like.

What do you guys think? Will you be camping out for this one or are you content with your iPad 2?

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BY Andy Nicolaides on Fri March 02nd, 2012 iCar

Could Apple Be Making An iCar?

(This is JUST FOR FUN :)

For a company with Apple’s huge wealth their product range is, when you look at it, relatively small. For Apple to continue its astronomical growth it is likely that they will have to expand their portfolio before too long.

Many believe that a move into the television market will be Apple’s next step, but what about beyond this? Will we see nothing but consumer electronics coming from “the worlds most admired company?”

Well according to iDownloadblog, Apple may well be moving into the automotive sector. At least that is what could be inferred from a recent job listing.

Apple is, apparently, in the market for an automotive engineer for an undisclosed project.  The posting, filed two weeks ago under LinkedIn’s “Automotive” section is seeking a “new Product Integration supervisor” with knowledge of CNC machines and die casting.

A CNC machine is, according to Wikipedia, a computer numerical control device. This doesn’t help narrow down what is being worked on in the slightest, which is a bit of a shame!

A section of the job listing reads:

Apple (China) Looking for SQE/NPI with over 4 years Mechanical engineering background familiar with CNC/die casting/stamping/plastic injection, can use APQP/PPAP/SPC to control product quality.”

So what are the chances of us all driving around in an Apple iCar come 2015? Frankly, slim to none but its fun to dream isn’t it?


This ISN'T an Apple iCar ...

This ISN'T an Apple iCar ...

I would say the most likely result of this job listing, if it is genuine, will simply be iOS integration into future dashboard components or maybe Apple’s own GPS device. Either way I’m very interested to see where this will go.

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What is the One "Thing" you can do today to dramatically change your life, your future, maximize your career, evolve...?

I am still in Indiana and have been up for over and hour now (Central time)... I have been working on a project for my client as well as getting caught up on over 100+ emails (That is just from yesterday LOL!). I am also finalizing my most recent article for AutoSuccess Magazine. And its NOT even 7:00am... Today I am going to be training an entire Internet Sales Department. What I do today will influence and enhance numerous people and their future. Then when I have finished, I will jump on a plane and head home to my wife and children. I am truly Blessed, I love what I do and am so grateful to my entire team at Dealer Synergy. Without them, there would be NO Dealer Synergy-What are you going to do today when you wake up...? What is the 1 thing that you can focus on today that will dramatically make a difference in your life, your career, for your company, for your family...?  Life is way too short, live today to its fullest... Be the absolute best you can be and settle for nothing less. Make sure you tell the people that you love that you love them. Try to make a difference in someone's life today... Start with yours :)



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