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Lamborghini to unveil SUV

The Urus, billed as an 'everyday' Lamborghini supercar, is set to debut Sunday.

The idea of Lamborghini, known for extreme performance cars, making an SUV may seem off the wall. But don't be too shocked. This actually isn't Lamborghini's first SUV. The LM002, a much chunkier vehicle that looked as if it had been built out of shoeboxes, was available from 1985 to 1992. Only about 300 of those were ever built.

Lamborghini decided it's time to try again. For now, the new, sleeker-looking Urus SUV is just a concept vehicle. But it's clear that Lamborghini fully intends to produce this vehicle or something very much like it. In fact, it could produce as many as 3,000 per year, which would make it the largest-selling Lamborghini model by far.

The Urus, just unveiled at the Beijing Auto Show, is a 600 horsepower "crossover" with huge 24-inch wheels and a 600 horsepower engine. Like most of Lamborghini's cars, the Urus has full-time all-wheel-drive with a focus on on-road performance. 

BY PETER VALDES-DAPENA

Source - http://money.cnn.com/galleries/2012/autos/1204/gallery.lamborghini-urus-suv/index.html?hpt=hp_t2 

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BY Andy Nicolaides on Fri March 02nd, 2012 iCar

Could Apple Be Making An iCar?

(This is JUST FOR FUN :)

For a company with Apple’s huge wealth their product range is, when you look at it, relatively small. For Apple to continue its astronomical growth it is likely that they will have to expand their portfolio before too long.

Many believe that a move into the television market will be Apple’s next step, but what about beyond this? Will we see nothing but consumer electronics coming from “the worlds most admired company?”

Well according to iDownloadblog, Apple may well be moving into the automotive sector. At least that is what could be inferred from a recent job listing.

Apple is, apparently, in the market for an automotive engineer for an undisclosed project.  The posting, filed two weeks ago under LinkedIn’s “Automotive” section is seeking a “new Product Integration supervisor” with knowledge of CNC machines and die casting.

A CNC machine is, according to Wikipedia, a computer numerical control device. This doesn’t help narrow down what is being worked on in the slightest, which is a bit of a shame!

A section of the job listing reads:

Apple (China) Looking for SQE/NPI with over 4 years Mechanical engineering background familiar with CNC/die casting/stamping/plastic injection, can use APQP/PPAP/SPC to control product quality.”

So what are the chances of us all driving around in an Apple iCar come 2015? Frankly, slim to none but its fun to dream isn’t it?

 

This ISN'T an Apple iCar ...

This ISN'T an Apple iCar ...

I would say the most likely result of this job listing, if it is genuine, will simply be iOS integration into future dashboard components or maybe Apple’s own GPS device. Either way I’m very interested to see where this will go.

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Nissan Is Gaining Social Media Steam

Automakers have seen the benefits that social media can have on its brands, and as a result, are spending more time (and money) cultivating a presence on these online channels. And this effort is paying off – especially for Nissan. Nissan North America has been interacting with fans of its brands through social media and building a loyal brand following.

Nissan is seeing increased fan interaction on the big three social media venues: Twitter, Facebook and YouTube. Nissan ranked #8 on list of Top 15 Brands on Twitter for 2011 (as indexed by HootSuite), joining other famous brands such as Apple and Nike. Boasting more than 75,000 Twitter followers across various Nissan brand accounts, the automaker is following the lead of automakers that like to tweet. Take Lexus – the luxury brand is rated the most active tweeter when it comes to automakers, conversing with 288,000 followers… not too shabby.

Nissan is also making great strides with its Facebook account. The company has passed the 500,000 likes count, thanks it part to the all-new Pathfinder Concept reveal that can be accessed by liking Nissan’s Facebook page. Nissan still has a way to go before catching up with BMW’s Facebook page, which boasts over 7,000,000 fans.

Considering how popular online videos are, it’s no surprise that Nissan is having increased success onYouTube. The Nissan channel views have jumped to 10,000,000, thanks to frequent and updated video content.

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