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Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of knowing your car inventory. Whether it is a new or preowned vehicle, you should know the features along with the benefits of each individual vehicle. Inventory is the #1 page on your dealership's website. You should know what all of your vehicles natural competitors are when working with a prospect. At the end of the day, the most important thing for you to do is qualify your prospects.

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If you have any questions, call or text Sean on his cell 267-319-6776.

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Sean V Bradley Puts TradeInVelocity to the Test

This is the recording of a recent Google+ Hangout with Sean V Bradley, Barry Brodsky, and Carl Bauer taking an in-depth look at TradeInVelocity, a highly customizable vehicle trade-in tool for your dealership website.

In this video, Barry walks you through each different feature this tool offers, with Sean putting Barry and TiV to the test with "curve ball" questions that give you a chance to better understand the real impact of these features. 

Nobody can get to the bottom line of a tool like this than Sean, unveiling to you the power and importance of a vehicle trade-in tool that is customizable in many ways.

For instance, where other trade-in tools brand themselves on your site, TradeInVelocity allows you to either show the NADAguides badge, or none at all; allowing for a seamless integration into your website. Better than that though? You’ll never redirect your web-traffic to a lead-stealing competitor.

NADAguides are a nationally recognized publication utilized by association members… of which over 95% of all automobile dealerships are a part of. NADAguides supplies the most accurate ranges for trade-in vehicles…and with TradeInVelocity, you control your bottom line. Customize the displayed values to stay competitive in your local market.

No other trade-in valuation tool allows for this level of customization! Why leave the values in the hands of those who are only out to promote their brand? With TIV, you’ll never have to again.

TradeInVelocity also provides you with a simple set of analytics your dealership will user every month to maximize lead generation. Keep track of your leads, their sources, the top ten replacement vehicles desired by your incoming customers, and more.

No other trade-in valuation tool provides you with this rich data. No other tool provides you with this piece of mind.

Enjoy the video and feel free to mosey on over to the TiV website to learn more about the many great features you will find in this tool, but be sure to get with Sean V Bradley if you are interested in a demo so that you can take advantage of Dealer Synergy's special pricing

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How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the automotive community. I haven't chimed in because, quite frankly, I'm not needed there. The discussion is self-perpetuating and there's no shortage of opinions.


It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible. This physics-bending ad is intended to position Carfax as some sort of secret weapon to be used against car dealers. It isn't, but that's not the main reason why the ad fails so miserably.


First, the video itself:

Did you see the biggest problem with it?

Car salespeople are still stuck in the 80s, according to this video. The CarFax advertising team had a big opportunity to introduce the reality of today's car buying experience, and that reality is that dealers look at Carfax very closely themselves. They do not want to put out a vehicle that won't pass with flying colors. Most use it as a selling tool, a vote of confidence that they stand by their product. To position dealers as the enemy is foolish, mostly because there are plenty of people who feel that if something is considered a potential conflict point, they'll avoid it. Why would you want to make your product appear to be a point of contention during a transaction?


There are many challenges with the way Carfax is marketing, but this is the biggest. Be a conduit between dealers and customers. Don't be adversarial to one side or the other.

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Lamborghini to unveil SUV

The Urus, billed as an 'everyday' Lamborghini supercar, is set to debut Sunday.

The idea of Lamborghini, known for extreme performance cars, making an SUV may seem off the wall. But don't be too shocked. This actually isn't Lamborghini's first SUV. The LM002, a much chunkier vehicle that looked as if it had been built out of shoeboxes, was available from 1985 to 1992. Only about 300 of those were ever built.

Lamborghini decided it's time to try again. For now, the new, sleeker-looking Urus SUV is just a concept vehicle. But it's clear that Lamborghini fully intends to produce this vehicle or something very much like it. In fact, it could produce as many as 3,000 per year, which would make it the largest-selling Lamborghini model by far.

The Urus, just unveiled at the Beijing Auto Show, is a 600 horsepower "crossover" with huge 24-inch wheels and a 600 horsepower engine. Like most of Lamborghini's cars, the Urus has full-time all-wheel-drive with a focus on on-road performance. 


Source - 

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