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Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of knowing your car inventory. Whether it is a new or preowned vehicle, you should know the features along with the benefits of each individual vehicle. Inventory is the #1 page on your dealership's website. You should know what all of your vehicles natural competitors are when working with a prospect. At the end of the day, the most important thing for you to do is qualify your prospects.

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

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If you have any questions, call or text Sean on his cell 267-319-6776.

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How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the automotive community. I haven't chimed in because, quite frankly, I'm not needed there. The discussion is self-perpetuating and there's no shortage of opinions.

 

It did, however, catch my attention strictly from an advertising perspective as they have an ad out that misses on more cylinders than I thought was even possible. This physics-bending ad is intended to position Carfax as some sort of secret weapon to be used against car dealers. It isn't, but that's not the main reason why the ad fails so miserably.

 

First, the video itself:

Did you see the biggest problem with it?

Car salespeople are still stuck in the 80s, according to this video. The CarFax advertising team had a big opportunity to introduce the reality of today's car buying experience, and that reality is that dealers look at Carfax very closely themselves. They do not want to put out a vehicle that won't pass with flying colors. Most use it as a selling tool, a vote of confidence that they stand by their product. To position dealers as the enemy is foolish, mostly because there are plenty of people who feel that if something is considered a potential conflict point, they'll avoid it. Why would you want to make your product appear to be a point of contention during a transaction?

 

There are many challenges with the way Carfax is marketing, but this is the biggest. Be a conduit between dealers and customers. Don't be adversarial to one side or the other.

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Lamborghini to unveil SUV

The Urus, billed as an 'everyday' Lamborghini supercar, is set to debut Sunday.

The idea of Lamborghini, known for extreme performance cars, making an SUV may seem off the wall. But don't be too shocked. This actually isn't Lamborghini's first SUV. The LM002, a much chunkier vehicle that looked as if it had been built out of shoeboxes, was available from 1985 to 1992. Only about 300 of those were ever built.

Lamborghini decided it's time to try again. For now, the new, sleeker-looking Urus SUV is just a concept vehicle. But it's clear that Lamborghini fully intends to produce this vehicle or something very much like it. In fact, it could produce as many as 3,000 per year, which would make it the largest-selling Lamborghini model by far.

The Urus, just unveiled at the Beijing Auto Show, is a 600 horsepower "crossover" with huge 24-inch wheels and a 600 horsepower engine. Like most of Lamborghini's cars, the Urus has full-time all-wheel-drive with a focus on on-road performance. 

BY PETER VALDES-DAPENA

Source - http://money.cnn.com/galleries/2012/autos/1204/gallery.lamborghini-urus-suv/index.html?hpt=hp_t2 

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