Google AIS Custom Search

nada (39)


Sean V. Bradley, CSP Is an 8 Time Speaker This Year At NADA 2018 856-546-2440 


If you are going to NADA 2018 this year in Las Vegas make sure you attend one or both of Sean's Official NADA 2018 Convention Workshops! 


Read more… 267-319-6776 Why Training is Important:? There are over 17,500 Franchised Dealerships in the country with over 400,000 Automotive Sales Professionals, Managers and Owners. The average sales person delivers 9 units per month and earns less than $50,000 annually. Furthermore, the Auto industry is hemorrhaging with Attrition. Over 70% Attrition with new hires! Yet, there are people that are averaging 30, 40 and even 50+ units per month on the Showroom Floor and earning $150,000 , $200,000 and even $350,000+ per year on the showroom floor. Why? How? What’s the difference? Simple, People that are trained properly, prepared for every situation, every scenario, that are confident and organized are going to do more, be more and achieve more. Do NOT let your people “PRACTICE” with real customers. 99% of prospects go online before they step foot into the Dealership. The average “In Market Buyer” only visits 1.2 Dealerships. The Internet and Phones are the “New Showroom”! If you have NOT set up your Internet, Phones and BDC initiative correctly or set up your CRM and TRAINED everyone in your organization thoroughly on these strategies and resources you will fail. If you do not fail, the best you can hope for is mediocrity. People are NOT an expense or a liability. The right people, properly trained are your greatest asset and what differentiates you from your competition. So invest in your business, invest in your people. Train, mentor and develop your people. IF you are going to NADA Convention & Expo #NADA100 call / text me to set up an appointment 267-319-6776 or stop by the Dealer Synergy Booth #4901

Read more…

Congratulations are in order for our President of Dealer Synergy, Karen Bradley.  Dealer Synergy is an award-winning national automotive training and consulting company. Karen has been with Dealer Synergy and actively involved in the automotive industry for over 8 years. In addition to such she has over ten years experience in accounting and has served as Chief Financial Officer. Now, she is being honored with one of the highest nominations in the industry, Automotive News’ 100 Leading Women award.

Every five years, Automotive News nominates the top 100 female executives in the industry. The list is compiled from dealerships, suppliers, and automakers to create the top 100 in the North American Automotive Industry. Nominations are based on who readers feel should be considered for the year’s list. Karen Bradley has been deemed worthy of this nomination by her peers.

Karen is a very hard working woman and worked her way up from the Director of Dealer Synergy, to the position she holds as President today. Through her principles and Dealer Synergy’s, her mission statement remains to enable greatness in our industry. She makes it her mission to help people do more, be more, and to achieve more. This allows people to sell more cars, more often, more profitably.   What makes Karen unique is the knowledge she has instilled in herself with time management, Franklin Covey certification, and her work/life balance. Some of her many accomplishments include:

  • Co-creator of Internet Sales 20 Group, the most preeminent 3 day workshop in the automotive industry. 

  • NADA 20 Group Speaker

  • National Speaker Association Member

  • Trainer and Facilitator of Franklin Covey (7 Habits of Highly Effective People and 5 Choices to Extraordinary Productivity) it is also important to note that of the 2 people officially partnered with the Franklin Covey Organization in the Automotive industry, Karen is the only female.

  • Authored articles for National magazines such as AutoSuccess

  • Co-creator of the virtual training platform

  • Sole curriculum creator for workbooks, deliverables, Dealer Synergy and Internet Sales 20 Group.

  • Expert Blogger on

  • Through Dealer Synergy, trained 11,000 automotive professionals, 2,500 Dealer Principals and General Managers  at over 900 different dealerships in the United States and internationally.

We can’t stress enough what an amazing accomplishment this is, and on behalf of Dealer Synergy, how proud our team is of our President.  Karen has helped lead Dealer Synergy to be the company that it is today. What is even more amazing is that this is only the beginning. Karen is due to launch her video series for work/life balance training by Summer 2015. As a wife, mother of 4, and a successful businesswoman, Karen gives the true meaning to a leading woman. In the meantime, check out some of her work with the virtual training platform to teach you how to sell more cars, more often, and more profitably.

Read more…

NADA Industry Report and Keynote Speakers

NADA recently released a new report stating U.S dealerships are a major player in the economy’s recovery. This is due to the fact that dealerships added jobs and paid above average wages. Additionally, they provided earnings growth each week. The fundamental findings that solidified the results were as follows:

•  Weekly earnings were higher for the majority of Private Sector Businesses. Typically employees earned 25% more than the previous year.

•  47 percent of new hires were Gen Y. Generation Y is defined as individuals who were born between 1980s-early 2000s which make up 27 percent of dealership employees – also known as “Millenials”

•  Work-life balances have been improved because many dealerships scheduled employees to work less than 45 hours a week.

•  The Gender Gap is slowly closing, with 17.7 percent of new hires being women – more than the previous year.

 This has been a HUGE deal for the economy and you can read the full report here

Dealer Synergy is proud to have both its CEO, Sean V. Bradley, and General Manager, Joe Cala speaking at the upcoming NADA/ATD Convention in San Francisco.Sean’s presentation is titled “Video: The Most Powerful Tool for Your Truck Dealership.” This is HUGE because 78 percent of people are watching videos once a week.  In fact, YouTube is the number 2 search engine in the world, behind Google.

To give you an idea of just how big this is, by 2017, 90 percent of Internet traffic will be video based. Present day, 55 percent of people watch a video daily. In fact, if you have a video on your website, people are 64 percent more likely to buy your product. In his presentation, Sean will break down just how much of an impact video can have on your dealership with regards to testimonials, sales, and beyond.

Joe will be speaking about the importance of getting better before getting bigger. He will discuss how important it is to make your brand better, strengthen your team, and standardize your processes before concentrating on growing your business. If you focus on being better first, your customers will come to you, and your business will ultimately grow.

Sean’s speaking dates:1/23/2015 

1/23/2015     10:30am - 11:45am     121N 
1/24/2015     10:15am - 11:30am     122N 

Joe’s speaking dates:

1/22/2015      12:15pm - 1:30pm      3001W
1/24/2015      10:15am - 11:30am    3018W

Don’t miss your chance to see Sean and Joe speak at the biggest conference of the year! NADA runs from January 22nd -25th in San Francisco. Register today! 

Read more…

AutoUSA recently completed its 2013 auto dealer Internet Marketing survey, in which we asked "What is the most common sales objection you are hearing from customers?" We summarized results from 147 respondents, including Internet sales managers, sales managers, BDC managers, marketing managers and senior management.

According to our survey, these are the most common sales objections:

  • Our price not in line with customer expectations (28%)
  • Customer can't get financing (19%)
  • Consumer confidence with economy (14%)
  • Customer can't afford a new vehicle (12%)
  • Customer doesn't have time/too busy (10%)
  • Dealership didn't have desired model available (5%)
  • Customer didn't like dealership sales process (1%)

When we include other answers such as "customer wanted price before coming in," "need to talk to husband/wife," "not offering enough money for trade-in," it’s evident that affordability and pricing are key to the decision-making process. So how can we deal with affordability objections?

It starts with understanding the customer’s process. Thanks to increased transparency on the Internet, and to the numerous e-commerce sites out there, today's consumer is used to being in control of the purchasing process. If we want to buy something, we use the Internet to conduct research, read product or service reviews, do some comparative price shopping and then finally, click a button. Purchase complete.

When it comes to buying a vehicle, the consumer attempts to follow this same path. For the most part, they can. There are sites that provide information in abundance, reviews of both vehicles and local dealers, and pricing guidance. When it comes to detailed affordability options, like finance or lease payments, those sites often fall short and customers either target the wrong car or seek out the dealer for answers.

You can help the consumer by giving information they can’t reliably get anywhere else. As dealers, we understand that many factors go into giving a price quote - it's not always an easy, cut-and-dry number to give. It’s OK to educate your customers on this, but you also have to give them information, and proactively at that.

On your website, include real payments using payment-quoting tools such as Payment ProSM. When you receive phone calls, answer questions about pricing directly and be prepared to follow up with key questions that will help you shape the conversation and identify if the customer is on the right vehicle. In the showroom and on the lot, don’t be afraid to have conversations about payment ranges or even post them on cars.

Today's consumer feels entitled to information. If you can help the customer find the information they are looking for instead of stonewalling them, you build trust. And trust is the key to overcoming objections and gaining the sale.

I'd like to hear from Internet sales managers and sales managers. What are the most common objections you are hearing, and how do you overcome these objections? What has worked and what hasn't?


Come visit us at booth # 3514 at NADA and ask for a demo of Payment Pro!

Read more… 856-546-2440

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401
We will have SPECIAL Guests at our booth like James A. Ziegler Debbie Ziegler Peter Martin Danny Alkassmi as well as some Dealer Synergy Team Members like Joe Cala Chary Rodriguez & of course our President, Karen Uriarte-Bradley
We look forward to seeing you in New Orleans!!

Read more…

The Alpha Dog, Jim Ziegler wants you to sign up now for the 4th National Internet Sales 20 Group, November 12, 13 and 14 in Los Angeles California BEFORE It Sells Out.

Jim even gives his personal phone number and invites Dealers to call him directly for details.

The Internet Sales 20 Group is going to be Epic!

Read more…

Discounts Available for Trade In Velocity Customers

Please join TradeInVelocity, at the Internet Sales 20 Group’s Dallas conferenceMarch 19th - 21st! Our founder, Barry Brodsky, and VP of Operations and Marketing, Carl Bauer, will be presenting. “The Power of the Trade-In” : Maximizing your dealership’s trade-in program using the internet as the keystone. 

With tax season upon us, inventory acquisition and management is crucial for your dealership’s success. We will be outlining how using TradeInVelocity’s platform, powered by NADAguides, can help you build your inventory, and get a steady stream of cars driving to your curb weekly. 

Join us alongside other great speakers and presentations at this intimate conference. There’s a limited number of spots left, and we can potentially help you attend with a discounted rate! Simply contact us, and let us know you want to go!

Read more…

What you need to know to developing and evolving the Internet Department at your dealership.

We are going to review 4 different Internet Departments that went from 20-30 units online to over 100, 150 and even 210 units per month online and onto the covers of AutoSuccess Magazine, Digital Dealer Magazine And Auto Dealer Monthly Magazine!

  • We will dive into the Dealer Synergy's Award Winning Process and "4 P" Philosophy
  • Show you the proper way to "set-up" a brand new department, fix a broken department, or evolve a successful department the next level
  • Explain to you the power of the Internet Sales 20 Group Composite & "Synergy"
  • And more...

"How To Grow Your Internet Department" - OVER 500+ Car Dealers Attended This FREE KPA Webinar Today

Read more…

Attention Auto Dealers!

Is 2013 going to be the year you increase digital spend, refine your internet processes, and close more internet leads?
Then join KPA at the Internet Sales 20 Group Workshop in Dallas, TX March 19th through March 21st.

KPA Internet Marketing works with dealerships who are frustrated with not being #1 in their market on Google, and not converting their website shoppers into buyers.
We all know that organic website leads close 20% higher than 3rd party lead providers, so make your website and search rankings the top priority for 2013.
As a special promotion for attendees at Internet Sales 20 Group, KPA Internet Marketing is offering a COMPLIMENTARY WEBSITE with the purchase of our Elite SEO package*.

*offer equates to a $20,000 yearly savings

We are excited to be the title sponsor for this event and look forward to seeing you!

Register for Internet Sales 20 Group at

Read more…