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NADA Industry Report and Keynote Speakers

NADA recently released a new report stating U.S dealerships are a major player in the economy’s recovery. This is due to the fact that dealerships added jobs and paid above average wages. Additionally, they provided earnings growth each week. The fundamental findings that solidified the results were as follows:

•  Weekly earnings were higher for the majority of Private Sector Businesses. Typically employees earned 25% more than the previous year.

•  47 percent of new hires were Gen Y. Generation Y is defined as individuals who were born between 1980s-early 2000s which make up 27 percent of dealership employees – also known as “Millenials”

•  Work-life balances have been improved because many dealerships scheduled employees to work less than 45 hours a week.

•  The Gender Gap is slowly closing, with 17.7 percent of new hires being women – more than the previous year.

 This has been a HUGE deal for the economy and you can read the full report here

Dealer Synergy is proud to have both its CEO, Sean V. Bradley, and General Manager, Joe Cala speaking at the upcoming NADA/ATD Convention in San Francisco.Sean’s presentation is titled “Video: The Most Powerful Tool for Your Truck Dealership.” This is HUGE because 78 percent of people are watching videos once a week.  In fact, YouTube is the number 2 search engine in the world, behind Google.

To give you an idea of just how big this is, by 2017, 90 percent of Internet traffic will be video based. Present day, 55 percent of people watch a video daily. In fact, if you have a video on your website, people are 64 percent more likely to buy your product. In his presentation, Sean will break down just how much of an impact video can have on your dealership with regards to testimonials, sales, and beyond.

Joe will be speaking about the importance of getting better before getting bigger. He will discuss how important it is to make your brand better, strengthen your team, and standardize your processes before concentrating on growing your business. If you focus on being better first, your customers will come to you, and your business will ultimately grow.

Sean’s speaking dates:1/23/2015 

1/23/2015     10:30am - 11:45am     121N 
1/24/2015     10:15am - 11:30am     122N 

Joe’s speaking dates:

1/22/2015      12:15pm - 1:30pm      3001W
1/24/2015      10:15am - 11:30am    3018W

Don’t miss your chance to see Sean and Joe speak at the biggest conference of the year! NADA runs from January 22nd -25th in San Francisco. Register today! 

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