Make Money Mondays with Sean V. Bradley - Revive Your Dead Leads
In this week's Episode of Make Money Mondays Sean explains why you should NEVER give up on your Dead Leads! There are multiple reasons why people dead their leads and if they haven't followed through on the process then they may not be dead! Focus on your dead leads if you have no others to follow.
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YouTube Dos and Don’ts
by Andrew Zielinski
Video Production Manager, Dealer Video Production
The human race has a stunning tendency to add more and more new words to its vast vocabulary; this trend has apparently become more active in the last decade than any before it. Among the most popular made-up phrases are verbs of the Internet age -- Googling, in many circles, has become one of the most common. Quickly rising over the horizon is one for Google’s child program and world-famous time killer, “YouTube-ing”.
On the Android market alone, the YouTube app has just north of 9 million downloads -- and counting. So if over 9 million people across the planet are using YouTube as their number one source of videos (and let’s be honest, who isn’t?), then for automotive sales professionals, it’s far beyond recommended that you post whatever business-related videos you can.
That being said, you have to be careful with how you use the platform, as it can be either your best friend or your worst enemy. Here are two of the biggest dos and don’ts when uploading your work to YouTube...
DO: Take Advantage of YouTube’s Editing Program
Let’s face it: it’s hard to make most cell phone footage look good. Even with the iPhone 6 and its unbelievable ability to capture 4k video footage (for those not film-savvy, 4k footage is pretty much the pinnacle of digital beauty), it’s still hard to make any ordinary video visually appealing. Shakiness, poor lighting, and lackluster audio are abound on any ordinary phone clip.
Luckily, the brains over at YouTube came up with “in-house” editing programs back in 2010 that help users either polish or cut their projects, ideally for the better. This process certainly helps forgo the need for modern video editing software like Final Cut Pro and Sony Vegas, which can be expensive and require hours and hours of training.
Should you upload a video to YouTube and notice that the image is dark, desaturated, or in need of some pizzazz, then you can go to town on the ‘Enhancements’ page. To access this, enter the ‘Video Manager’ tab under the ‘Creator Studio’ page and click the ‘Edit’ button next to your video, followed by the ‘Enhancements’ button on the following page.
Under ‘Enhancements’, you can adjust the video’s Fill Light, Contrast, Saturation, and Color Temperature. With Fill Light, you can increase the brightness of any murky footage, whereas Contrast will give your video a deep, cinematic quality, Saturation will emphasize the colors or take them away, and Color Temperature will give your footage either a blue or a yellow tint.
In addition to the ‘Quick Fixes’ tab, you can add a variety of tones in the ‘Filters’ tab or blur out faces in the ‘Blurring Effects’ tab. This section is essentially your one-stop-shop for enhancements to really carry your video to the next visual level.
If you plan to edit together one or more personal uploads, or even create a montage, the YouTube Video Editor has a number of features that can add copyright-free stock footage and music, flashy transitions, text elements, and personal images and photos. With all of these easy-to-use features, any automotive sales professionals can cut together a video with an intro, outro, name card, and cutaway clips. These tools will come in handy when reaching out to a customer and needing to make a solid first impression.
DON’T: Let YouTube Stabilize Your Video
You’ve seen it a hundred times: whenever you upload a mildly unstable video clip, YouTube gives you a highlighted prompt that says it has detected shaky footage and offers to “correct” that issue. Sure, your first thought is almost always going to be “if YouTube wants to improve my video, why not let them?” but in reality, that gift horse is loaded with a few too many Trojan soldiers, convinced that they’re doing the right thing.
Rather than turning shaky footage into a smooth, crisp, visually-appealing shot, the YouTube stabilizer overcompensates in its abilities and tries its best to wrangle the crazy horse with the worst rope imaginable. The footage comes out in a more drastic state, often looking twitchy, frantic, and sometimes excessively warped -- which means that no one will want to watch it. But what happens if you already accepted the invitation to stabilize and can’t change it back?
Good news: you can. Two ways, in fact. By accessing the ‘Enhancements’ feature, you can click the ‘Revert to Original’ button and click ‘Save’ to keep the original look of your upload. The alternative method is (in the same editing page) to click the division line that separates the ‘Original’ and Preview’ portions in the video preview window and drag it all the way to the right, thus showing only the ‘Original’ portion, then save.
Before you immediately race to YouTube and save your videos from embarrassment with these two methods, please bear in mind: if you added any filters or adjustments to the same clips, they too will vanish. Remember to look before you leap, folks, lest you should have to go back and try to match the precise changes that you made before.
Above all else, I cannot stress enough that what goes on the Internet stays on the Internet. Be mindful of what you are putting into cyberspace, be it content- or quality-wise. Even the simplest mistake can offset a customer and turn them into a brick wall. Listen to the content, make sure the shots are clean, and that the audio is intelligible. And for the love of all mankind, keep it tasteful. Laziness and unprofessionalism can slam a door faster than you can say “Jack Robinson”.
PS3orDie. "HOW TO UNDO YOUTUBE FIX FOR SHAKY VIDEOS." YouTube. YouTube, 01 Oct. 2012. Web. 28 Apr. 2016. <https://www.youtube.com/watch?v=94X0xQicil0>.
Magic Tricks. "Re: Is There a Way to Take a Way the "Shaky Video Filter" Thing Youtube Suggests? I Really Need Help." Web log comment.Google Groups. N.p., 18 July 2012. Web. 28 Apr. 2016. <https://productforums.google.com/forum/#!topic/youtube/sarDbAM1M5c>.
CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it includes the executive trainer for Dealer Strong, Shawn Foster. He provides insight into helping dealers determine what they are going to do with the vehicle prior to sending it to get serviced to sell to lenders. There needs to be a form of action to make a plan on how to plan to sell a car before going to service it. This is all very valuable information.If this sort of information interests you as advised be sure to find out more about our IS20Group as discussed by General Manager at Dealer Synergy, Joe Cala. The link is provided below.
Find out more about Dealer Strong on their website: http://www.dealerstrong.com/about-us/...
Get more motivation and personal improvement tips on the Make Money Mondays site: http://www.makemoneymondays.net/
Attend the automotive industry's most popular workshop in New York in May 2015 for more information on these topics. Sign up today:http://internetsales20group.com/
Are you interested in automotive services from Dealer Synergy? It is located in Audobon, New Jersey but serves clients all over the U.S:http://ow.ly/xrSUg
Tune in tomorrow to Sirius XM, channel 141 at 4pm Eastern. CEO of Dealer Synergy, Sean V. Bradley CSP, is being interviewed by a legend, Dr. Willie Jolley on SiriusXM!! He has the #1 Success and Motivation channel on the entire SiriusXM platform!! SiriusXM has over 23 Million Subscribers! Topics include Sean's Googleopoly Book! Tune into the interview and order your copy of "Win The Game of Googleopoly"today!
I am proud to announce January's Dealer of the Month award winner, Chris Sondesky. Chris is the Internet/BDC/Marketing Director of the Cherry Hill Triplex in Cherry Hill, NJ. Chris has learned every aspect of the trade, having been in the automotive industry for 15 years. He has had multiple positions over the years including technician, manager of sales department operations as a GSM and GM, to later building one of the biggest single point Internet Departments/BDC’s on the east coast for huge franchised new automobile dealerships.
Chris has come a long way since his early days in the industry. Over the past 5 years he has focused on the digital aspect of selling cars, with his 7 franchises, Kia, Mitsubishi, Dodge,Chrysler, Jeep, Ram and Fiat. With the help of his General Manager they developed in depth marketing strategies to master the online consumer. As this process continued his staff began to receive 3,000 internet leads monthly!
As of 2014, Chris took his skills to an entirely new level, selling 400+ units per month and achieving $1 million in gross. Chris has become a master of internet sales for dealerships. Recently, Chris stated, “On average, our BDC/Internet Team, a very talented group of Customer Service Reps and Internet Managers, generates approximately 50% of our showroom traffic, all by appointment, leading to 55% of our sold units. Since 2010, Internet deals have closed at a higher percentage than the other half of our traffic, and for higher gross profit. We've continued this trend, now on our 5th year of double digit growth.”
In an interview conducted by CEO of Dealer Synergy, Sean V. Bradley, CSP Chris shares his thoughts on CRM, Managers, Internet Directors, Leads, Phone ups and more. Chris was able to gain all this success because he feels people are the most important factor. He notes that personality is everything and he has never hired an employee based off of skill. It is all about being fit for a team. He believes anyone can do the job with a strong training process in place.
Chris is here to tell you that you CAN make money off of internet customers. Internet deals close at a higher closing ratio and a higher gross profit than 40-50% of the rest of his business. He believes your response time should be “right now”. Answering “right now” actually is not even fast enough. Chris believes that timeliness and having a proper process in place for your team can make a huge difference in your internet selling process. It is easier to bridge the gap between showroom sales and internet sales than you might think.
Chris recommended that if you have a customer coming in make sure you have the vehicle ready, enough gas for a test drive and wait until they get into the store to assess which sales person would work well with them.
Bottom line, the key to success and a solid close is to let the customer know that their time is valuable to you. Whether you are in the showroom or handling Internet sales, you are the same team.
Watch the interviews provided to learn more tips to Chris’ success. Like Chris, you too can become one of the biggest single point Internet Departments/Business Development new automobile dealerships. Congratulations again Chris! Your future is looking bright.
"As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes". Learn the importance of page one domination on Google through this interview with Dealer PlayBook.
"It is the end of the year!" This Monday, Sean talks about the end of the year, and how people are becoming complacent with mediocrity and making excuses. You need to stop making excuses! You must take control of your destiny. Don't make the wrong assumptions because of the holiday season, the weather, etc. If your internet leads are the same but you are making less phone calls and appointments, then the problem is with you and your department! Look at yourself, and your dealership before you start blaming other things. If anything, you could use the holidays to make a sale! If you don't have opportunities to do business then you need to work your leads harder!
Interested in learning more? Visit http://www.BradleyOnDemand.com
For more on the Automotive Industry check out http://www.AutomotiveInternetSales.com
NADA recently released a new report stating U.S dealerships are a major player in the economy’s recovery. This is due to the fact that dealerships added jobs and paid above average wages. Additionally, they provided earnings growth each week. The fundamental findings that solidified the results were as follows:
• Weekly earnings were higher for the majority of Private Sector Businesses. Typically employees earned 25% more than the previous year.
• 47 percent of new hires were Gen Y. Generation Y is defined as individuals who were born between 1980s-early 2000s which make up 27 percent of dealership employees – also known as “Millenials”
• Work-life balances have been improved because many dealerships scheduled employees to work less than 45 hours a week.
• The Gender Gap is slowly closing, with 17.7 percent of new hires being women – more than the previous year.
This has been a HUGE deal for the economy and you can read the full report here.
Dealer Synergy is proud to have both its CEO, Sean V. Bradley, and General Manager, Joe Cala speaking at the upcoming NADA/ATD Convention in San Francisco.Sean’s presentation is titled “Video: The Most Powerful Tool for Your Truck Dealership.” This is HUGE because 78 percent of people are watching videos once a week. In fact, YouTube is the number 2 search engine in the world, behind Google.
To give you an idea of just how big this is, by 2017, 90 percent of Internet traffic will be video based. Present day, 55 percent of people watch a video daily. In fact, if you have a video on your website, people are 64 percent more likely to buy your product. In his presentation, Sean will break down just how much of an impact video can have on your dealership with regards to testimonials, sales, and beyond.
Joe will be speaking about the importance of getting better before getting bigger. He will discuss how important it is to make your brand better, strengthen your team, and standardize your processes before concentrating on growing your business. If you focus on being better first, your customers will come to you, and your business will ultimately grow.
Sean’s speaking dates:1/23/2015
1/23/2015 10:30am - 11:45am 121N
1/24/2015 10:15am - 11:30am 122N
Joe’s speaking dates:
1/22/2015 12:15pm - 1:30pm 3001W
1/24/2015 10:15am - 11:30am 3018W
Don’t miss your chance to see Sean and Joe speak at the biggest conference of the year! NADA runs from January 22nd -25th in San Francisco. Register today!
Pre-order CEO of Dealer Synergy, Sean V. Bradley CSP.'s Googleopoly book. SEO rules are constantly changing. If you are not on page one of Google than you might as well be invisible. Learn how to increase your page views, dominate search engines, implement a social media strategy, create content that ranks higher and more. Check out the promo below for the book and make sure you give yourself or someone else you know the gift of success this holiday season!
CEO of Dealer Synergy, Sean V. Bradley, shows you how your actions lead to rewards or consequences. The number of ups you take has a direct impact on the number of cars you sell. If you up 80 people, you'll sell 20 cars. When you up more people, you will sell more cars. Conversely, when you don't create enough leads and up enough customers, you will not sell enough cars. Check out this edition of Make Money Mondays now and enjoy the automotive tips!
Many people think it's impossible to be successful in the automotive world, but I have seen so many automotive professionals that have had tremendous levels of success. Extraordinary possibilities exist in our industry, and I want to share with you the tools and strategies that will make you more successful than you ever imagined.
At the Internet Sales 20 Group 6 Workshop in Boston this week, Sean V. Bradley, CSP, CEO of Dealer Synergy, unveiled a motivational video his team created that is sure to get you thinking about your future. Success is possible in the auto industry if you know how to work hard, use your resources and stay ahead of the game.
Sean’s been in the industry for over 15 years and has perfected the strategies you need to be successful. Over the years, he has developed tools and services that you can take advantage of in order to achieve success and inspire greatness.
Dealer Synergy: Dealer Synergy is an Award Winning Training, Consulting and Digital Marketing firm that has built the most profitable Internet Sales and Business Development departments for automotive dealerships across the United States. Armed with a training team of automotive professionals with firsthand knowledge and experience in the dealership world, as well as a top of the line technology department consisting of graphic designers, video production professionals, sound engineers and animators, digital marketing professionals and content writers, Dealer Synergy is uniquely equipped to assist your dealership with the most up-to-date, technologically advanced, training and digital marketing tools.
Bradley on Demand: Bradley On Demand is the most advanced platform for sales training, strategies and professional development. The curriculum is designed with a dual approach that focuses on personal and financial success. When your team succeeds your dealership’s bottom line increases. With this tool you will sell more cars, make more money and enhance the quality of your life.
Money Mind Mapp (MMMapp): Targeted towards Automotive Sales Professional, BDC Rep and Internet Coordinators, this desktop and mobile app was developed to help automotive professionals create and achieve their financial goals. Whether they are tracking their personal finances or managing an entire dealership, the Money Mind Mapp is uniquely designed to identify your wants and needs, create action plans, and track your success. The app works with you, making sure you meet your goals. You will never achieve success by simply stating what you want to accomplish. In order to be successful, you need to actually MAP out your plan and follow it exactly. Everyone can use a little help staying accountable. Money Mind Mapp does just that!
Sean V. Bradley, CSP has the key to success. Contact him to unlock your potential!
Call his cell at 267-319-6776 or send him an email at email@example.com
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