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Many of us while watching a video online experience a form of tunnel vision waiting for the “skip” button to appear.  As advertisers, we have approximately 5 seconds to grab someone’s attention. So, how do we do it?

First things first, understand and accept that almost no one wants to watch your ad. They’re on the site for a video, not a mini commercial. You need to create engaging content that will hold the viewer’s attention. Leave out how long you’ve been in business, while that’s great to know, it is not suited for pre-roll.

Another aspect that you need to understand is that pre-roll is not the same as a commercial. Commercials are much longer and you are able to squeeze in a lot of engaging information about your sales event. It is never best practice to run your commercial as a pre-roll video. By doing so, you have lost the viewer, and they have forgotten all about you. You need to convey your product in a way that will grab them and get them to come to you. Most people become engaged when you have an enticing message showing “what’s in it for them”. Remember, you need them; they can shop and buy anywhere. How will it benefit me to come to you?

Once you are able to grab their attention and they visit your website, make sure your message is consistent. Everything about your content needs to match, it may seem like a small detail, but it is extremely important. Treat it like storytelling; if you were to jump from the beginning to the end, leaving out the middle, you are likely to cause confusion.

In short, understand what it is you are trying to do and trying to accomplish. You want the click to your website, the call to your dealership, a customer visiting, and, purchasing from your dealership. For more tips and strategies, please, contact us today, we would love to continue the conversation with you!

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain or leaving a bad review is extremely likely. Once that happens there’s no way of knowing the exact number of people the negative comments reach. Of course, there’s also word of mouth, and news travels fast.

That being said, when your business receives positive feedback in any form, it becomes more likely that a person will take the positive review into consideration. Take a moment and think about it, you are in the market for a new TV and read reviews on two different models. Comparable in price, one has almost all positive reviews, the other, not so much. Which one will you spend money on?

When you fuel your retention it will reveal your expertise. Your brand needs to be viewed as an invaluable resource, and, the very best option for customers. They are looking for the best option for their hard earned dollar. Meaning, you offer the highest quality product, customer service, support and all around value. This also means making yourself viewed as a resource for customers. If you share valuable information on social media sites, post regularly on a blog, or utilize an FAQ page this all helps raise your SEO value; putting you ahead of the competition!

Gaining new customers is always fantastic, but, let’s remember how rewarding it feels knowing someone has been coming to you for years. The statement “I’d never shop anywhere else!” is something your business earned and feels very rewarding.

If you found this to be of use, contact us today so that we can continue the conversation! Let’s build a strategy for your business and retaining customers!

          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in the U.S. involve human error.” Their claim is that if building a car loaded with sensors, lasers, and cameras to detect movement in all direction it will greatly reduce the possibility of an accident. The prototype also has a rounded shape, which, will help maximize the sensor’s field of view.

            I will agree with the fact that these cars will give independence to those who normally would not be able to drive themselves. Even business professionals who spend much of their time on the road, it will allow them to travel and work at the same time. These cars will allow the passenger to program their desired destination. Which would allow the car to bring a friend home, then, return back to you without anyone riding inside. What about those of us who remain independent and want to feel the rumble of an engine, not the soft hum of a battery?

            For years now cars such as the Mustang, Camaro, and Subaru WRX have garnered a following of loyal fans, which created a cult affect. Their owners are very proud owners, some adorning their wardrobe with hats or shirts, which proudly display the logo. They want you to know; I’m a fan, this is my car, I’m a proud owner. Also meaning, I love driving this car. While there are perks for the self-driving car, I don’t feel as if it will eliminate the vehicles we operate, at least, not for a long while.

            What does this mean for us? Once the self-driving cars are released for public purchase, it means coming up with new and unique strategies for advertising and pushing your product.

If you are interested in discussing this, or, any form of advertising please contact us today!