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“Social Media” is without question the most talked about thing in online marketing right now. But how does it apply to your current marketing strategy, and why should you get involved? Social Media is an incredibly powerful way of speaking to your customers. When you enter their Social Network you are entering a circle of trust – these customers want to hear from you.

One of the most time-consuming tasks within social media is finding, reviewing, editing and posting relevant content your fans/followers will deem valuable. Taking the time to consistently post quality content frequently each day is an important factor to building followers and relationships. If I could take a moment of your time and ask if you would “Imagine This”…..

Here at Bleecker Automotive Group we manage the complete development of our pages, applications and functionality of our links, a real-time virtual community of our customers from our DMS, employees, neighbors and friends all collaborating and interacting online in real-time, sharing ideals, photos, comments and more!…..sounds a lot like Facebook, LinkedIn or even Twitter?….Well It’s not, It’s Facebook & Beyond!!

We currently utilize team management solutions, which reduces the time required for this function by implementing content syndication and automatically pulling our tweets, blogs, news streams, Google alerts search term and any RSS feed content directly into a database with headings, links and descriptions. The Bleecker content can be reviewed, edited, grouped and appended to date/time posting schedules that can be exported and immediately uploaded into our social media management system for syndicated posting…..Change The Way You Increase Business, When You Change The Way You Do Business

Not From the Good Doctor

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Have you ever seen a car dealership ad that promises to pay off the loan balance of your trade-in, even if you owe more than the value of the trade-in? Well, the Federal Trade Commission has stopped a handful of dealers from continuing to deceive buyers with this too-good-to-be-true offer.

See, what was happening, says the FTC, is that the dealers would just take that negative equity and roll it over into the loan for the new car. One dealer even required customers to go out of pocket for the difference.

"Buying a new car or truck is a major financial commitment, and the last thing consumers need is to be tricked into thinking that a dealer will 'pay off' what they owe on their current vehicle, when they really won't," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "The Federal Trade Commission is constantly on the lookout for potentially deceptive ads, and brings actions to stop them when appropriate."

The specific dealers named in the FTC complaints are: 1) Billion Auto, Inc., in Sioux Falls, South Dakota; 2) Frank Myers AutoMaxx, LLC, in Winston-Salem, North Carolina; 3) Key Hyundai of Manchester, LLC and Hyundai of Milford LLC, in Vernon and Milford, Connecticut, respectively, and which advertise jointly; 4) and Ramey Motors, Inc., in Princeton, West Virginia.

An ad for Key Hyundai contained the following statement: "I want your trade no matter how much you owe or what you're driving. In fact I'll pay off your trade when you upgrade to a nicer, newer vehicle." And Ramey Motors promised to "pay off your trade no matter what you owe . . . even if you're upside down, Ramey will pay off your trade."

The FTC has ordered these businesses to stop misrepresenting that they will pay the remaining loan balance on a consumer's trade-in.

The Commission says it began looking into these deceptive practices as a result of one of last year's public roundtables regarding consumer protection issues that may arise in the sale, financing or lease of motor vehicles.

FTC Takes Action To Stop Deceptive Car Dealership Ads [FTC.gov]

Links - http://consumerist.com/2012/03/ftc-goes-after-car-dealers-for-lying-to-customers-about-trade-ins.html 

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