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Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.

Pretty cool, huh? 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all devices, the better your open rate and click-to-open rate will be!

Comment below to list some of your ideas for the next Hard Facts!

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