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In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley explains that you must have a diverse library of phone scripts and processes in place for any type of situation your dealership might face. While the average dealership is using the same script for inbound and outbound purchase request, you need to be intelligent and make sure you take each sale differently. Take the time to create scripts for all different types of requests.

Make Money Mondays with Sean V. Bradley - Phone Processes & Scripts

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Make Money Mondays With Sean V. Bradley - Why Your Phone Scripts Dont Work

Sean V. Bradley, CEO of Dealer Synergy is talking about "Why Your Phone Scripts Don't Work." Sean says that your scripts don't work because you don't work! You have to stick to the scripts! The Dealer Synergy phone process is amazing, but the script is only 33% of the effectiveness and success of the phone engagement. The next 33% is understanding the top 7 reasons why people go online. To have 100% success, you need a strong Value Package Proposition. What makes you better than your competitors?

Your goal on the phones is to identify, meet, and exceed. So, ask yourself, "are you utilizing the scripts?" And make sure that you clearly and passionately articulate why your organization is better than others.