As a dealership it’s important to stay on top of the most current social media trends. The most popular new form of social media is Instagram. This makes total sense considering “a picture is worth 1,000 words.” Instagram (IG) was established in 2010 and has been gaining “followers” ever since. IG is strictly mobile based, and at this time it is not possible to post a photo on via the desktop site, although a quick visit to instagram.com will provide a great photo viewer! Like Facebook and Twitter, IG encourages the use of Hashtags in photo posts. Hashtags allow you to link your photo with anyone else using the same Hashtag. The newest component of IG is the capability to record and share videos as well!
The largest draw to Instagram is the ability to put filters on your photos! With over 15 choices, and the ability to control a blur setting, and contrast, you have total control over your photos!
So, why would a strictly picture based app be good for your business? Well, first off According to Instagram.com/press the site has 200 million monthly users. That is a lot of potential customers! The key though is to make your picture or video captivating. You don’t want people to be scrolling through their IG timeline and glaze right over your picture without engaging with it. Even worse, you wouldn’t want to offend anyone with a photo post!
The same advice we’d give you for any other social media platform rings true with IG; you don’t want to over promote your brand! You want your posts to be a mix of relevant topics and things going on for you and your business. You can accomplish this with behind the scenes photos, or first looks at the latest technology! Keep in mind Instagram is a strictly mobile based app, but it’s super easy to download and sign up. All you need is an e-mail address to make an account. So, get to promoting your brand in a new way today!
For in-depth training on Instagram, give Dealer Synergy a call, we've got some great tips to turn you into an IG Master!