Here are some ideas and strategies for creating an AMAZING Value Package Proposition / Unique Selling Propostion / Why Us
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Remember, that there are 5 main reasons why people are going online: Price, Availability, Convenience, Looking for a different way of doing business and research. SO... you NEED to CREATE a VPP for EACH of the main reasons why people are going online.
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REMEMBER that there are DIFFERENT types of PEOPLE and situations: First time buyers, Female buyers, seniors, out of area / state buyers, military / law enforcement (ANY OTHER organization), families, college grad etc...
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SELL your reputation... as a matter of fact, let YOUR clients SELL your reputation