This past Monday and Tuesday Sean Bradley from Dealer Synergy was in town speaking with Durran (GSM) and I (Internet Director). During one of our interviews Sean asked me to explain my relationship with Durran. I started working for Alan Vines Automotive at the age of 18 as the "photographer" and moved my way to Assistant Internet Director and now Internet Director, always following in the path of Durran Cage. Durran has always focused on rather than just training me on processes and the ins and outs of the dealership, to build myself as a leader through character. Now that I am the Internet Director I am constantly asking Durran for advice on how to be the best. His answer every time -- "what are you doing to better yourself as a person and better those who work under you?" This has always spoken volumes to me as I push forward as an Internet Director. I will try to expound upon the small things he did in another blog.
Another key I have found is to build your dealership's character within the community, asking the question "what separates my dealership from others besides pricing and inventory?" For example we recently sponsored a group in the nationally recognized Relay For Life. Rather than putting ourselves into Relay For Life, which can take up massive amounts of time, we sponsored a group already in the event. Our Relay For Life is massive within the community. By sponsoring a group we had our dealership name on every t-shirt they gave out and had a truck parked at the tent. As a person with a close family member dealing with cancer this not only meant a good amount to me, but it showed the community we care.
Back of shirt -
