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CEO of Dealer Synergy, Sean V. Bradley CSP, typically hosts Make Money Mondays. This week, a special guest Chris Sondesky hosts Make Money Mondays. Chris is an internet director at Cherry Hill Triplex. From his centralized BDC he has 400+ units sold a month and $1 million in gross. How does he do this? He puts emotion back into the process. Customers cannot see, smell, or feel the car online. The key is in making customers feel good and gaining their trust. If a customer trusts you, they will do business with you, refer people and want to come back. You can even ask for reviews because you've earned them. This emotion becomes your closing tool. Make the experience you have discussed happening in the showroom, come to life. Show more emotions, make more sales.

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