Sean V. Bradley, CSP, CEO of Dealer Synergy speaks on the topic of how BDC is not an expense. People are not an expense, they are an asset. The difference between your organization and others are your people. The competition does not have anything different than you do, people are not an expense it comes down to your value proposition package. You cannot make money without putting money out. 92-99% of Americans go online before they even step foot in the dealership. If you can direct that traffic to an Internet or BDC department and you've got the right factors, you will be able to build a customer factory.
If you like Make Money Mondays, then you will love Bradley On Demand:http://www.BradleyOnDemand.com
Do you want more information on the automotive industry find out more about Dealer Synergy and our training services:http://www.dealersynergy.com
Dealer Synergy Headquarters are located in Audubon, NJ: http://bit.ly/1tF0RrQ