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http://www.Bradleyondemand.com 
General Manager of Dealer Synergy, Joe Cala helps you isolate objections. You can't work on monthly payments, go back and do something else etc. You need to specifically isolate what the customer needs when it comes to selling a car. You can do this by saying "other than that" is there anything else holding you back from getting this vehicle. Watch the video to learn exactly how this process works.

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