Today, Consumer Reports really gave it Ford regarding the Explorer, Fiesta, and Focus. (More on that here) It is pretty surprising given the success Ford has had over the last few years, growing in reliability and quality with not only their vehicles, but also their technology.
Anyway, I checked out Ford's twitter feed, which is the most active in the entire auto industry, and they linked to a discussion forum on their website. The topic was : "Tell us why you love Your Ford Explorer."
I just thought that was a really smart social media and reputation management technique. Here's that tweet.
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