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Single Point Ford Dealership's TV Commercial DRIVES Hundreds of prospects to the store over a WEEKEND!!

Posted by Sean V. Bradley on January 20, 2011 at 12:30pm
http://www.dealersynergy.com This is one of my clients in Iowa!!! They came up with a BRILLIANT idea... They created a website "Buy Your Ford" (dot com) and it was a site dedicated to DRIVING Traffic!!! **They used this as an "X" Plan site... But, the perception was that this is a site that could get you ALL of those "SECRET", "HIDDEN", "AWESOME" Deals, savings "HOLDBACK" etc... Then they created this TV Commercial... it drove HUNDREDS of people to the dealership OVER the WEEKEND! As a matter of fact the TV commercial and Website (www.buyyourford.com) did so well it UPSET ALL of the Local dealers around my client and FORD stepped in and made them shut down the site BECAUSE it had "Ford" in the URL... So my dealer just created http://www.driveyourdeal.com - It is the SAME concept just without the "OEM" Branding...
Tags: commercial, commercials, dealer, dealership, digital, drive, focus, marketing, media, micro
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