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This week, Anthony Alagona talks about "Building Value." How do you build value in yourself, your vehicle, and your dealership? Building value in yourself starts with identifying yourself to the prospect and establish a clear channel of communication. Building value in the vehicle starts by telling the prospect about the vehicle and selling the prospect on all of the special deatures that make the vehicle stand out. Building value in the dealership starts with passionately selling your value package to the prospect and explaining the benefits it can offer. Remember: People do not buy what you sell, they buy what you believe. 

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