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Toyota of Irving – Success Story w/Car Chat 24

I’m happy to report that we have yet another fully satisfied customer using Car Chat 24. Toyota of Irving’s Internet director took part in our latest case study on DealerRefresh.

The #1 Hottest Thread on the popular DealerRefresh forum is none other than “Free 24/7 Live Dealer Support, Staff, and Leads (Case Study).”

Here is what Maria had to say after her 2 month trial:

You can see that Toyota of Irving after adding Car Chat 24 was able to increase their conversion by 60-70% and their website sales by over 40%.

Here is what Maria Jones had to say about her experience:

“As you can see the addition of a chat service (Car Chat 24) has yielded great results. At Toyota of Irving we are converting more visitors into valid leads and increasing guest satisfaction. It is truly amazing that we are capturing visitors as they are live on our site 24 hours a day! Some of them even get a response from us while they are still on-line after the chat. I will say however, this study focused on sales leads but I can’t tell you how many service leads came over as well and I know that we enjoyed some pretty good tickets from those leads as well! I hope that this data is helpful to you”.

I thought it would be important to display the data before adding chat and after.

Conversion Rate: The percentage of absolute unique visitors who submit a form on your website.

Numbers Before Chat:

Feb 2010

Unique Visitors: 4370

Web Leads: 94

Conversion: 2.15%

Sales: 24

Closing: 25%

March 2010

Unique Visitors: 7409

Web Leads: 219

Conversion: 2.9%

Sales: 42

Closing: 19%

Numbers After Chat:

Final numbers for June 2010 from Toyota of Irving:

Total Unique Visitors: 3728

Total Website Leads without Chat Leads: 87
Lead Conversion % without Chat Leads: 2.33%
Total CarChat24 Leads/Appointments/Queries: 62
Total Conversion % with Chat Leads: 3.99%
Total Lead Conversion % increase: 71.24%
Total Website Sales without Chat Leads: 22
Total Chat Lead Sales: 9
Total Sales: 31
Website Sales % increase: 41%

July 2010 Case Study Results (Final)
Total Unique Visitors: 4487
Total Website Leads without Chat Leads: 154
Lead Conversion % without Chat Leads: 3.43%
Total CarChat24 Leads/Appointments/Queries: 92
Total Conversion % with Chat Leads: 5.48%
Total Lead Conversion % increase: 59.76%
Total Website Sales without Chat Leads: 32
Total Chat Lead Sales: 14
Total Sales: 47
Website Sales % increase: 43.75%