Dealer Synergy LIVE Onsite Training -Very Unimpressed with Mystery (Phone) Shopping Car Dealerships in Chicago... WOW
I was onsite at a progressive Chevy Dealership in Chicago and we Mystery Shopped about 5 dealerships... They were all shocked by how bad the phone calls went. EVEN the "Big" dealerships totally blew it on the calls.
It is a fact that the Phones are the MOST underutilized tools at a dealership.
*** I am editing the actual videos of the Mystery Shops... CRAZY!