Now that we have a full month under our belt with our new E-Commerce Dept I wanted to give everyone a update on how great things are going!! We have been meeting expectations and what's even better we have exceeded the expectations that the owner had for our dept. I truly must say that the Dealer Synergy 10 step process works. Now, I know that you're asking yourself "J.R. how can you verify that the process really does work?" Well great question and guess what I have a answer for you; not only do we have the numbers to prove that the process works but even better we have mystery shopped the competition here in Kansas and I'll be the first to say that 99% failed with flying colors!!
The SWOT analysis that we have conducted proves as follows:
- the automotive internet sales in our market doesn't have trained phone ninjas
- the opportunity for us to steal business from competitors is open
- 99% of the stores that we mystery shopped had NO PROCESS in place for inbound and outbound phone calls
- we truly can say that we don't forsee any threats from other dealers (but we'll continue to train just in case)
- our strengths are not only do we have the best automotive brands but we will continue to be trained phone ninjas AND we have a process in place
We're really excited about what the future holds for us here at Dick Edwarsd Auto and we fully plan on maximizing every opportunity that is presented to us.