Powerful video testimonial from the Jones Family that was at a dealership across the street and they walked over looking at the Ford Escapes and ran into a closer that sold them a 2011 Ford Escape!! Sell or be Sold!!
Did my first "One-on-One" phone training with LA Williams today and it's safe to say I'm hooked! It was nice to be the focus and have all of my questions/concerns answered without any distractions. I've always enjoyed LA's technique because it sounds so genuine yet effortless. His ability to connect with customers, people he's never even met before, blows my mind. Thanks for the motivation LA, I really appreciate it!
Now that we have a full month under our belt with our new E-Commerce Dept I wanted to give everyone a update on how great things are going!! We have been meeting expectations and what's even better we have exceeded the expectations that the owner had for our dept. I truly must say that the Dealer Synergy 10 step process works. Now, I know that you're asking yourself "J.R. how can you verify that the process really does work?" Well great question and guess what I have a answer for you; not only do we have the numbers to prove that the process works but even better we have mystery shopped the competition here in Kansas and I'll be the first to say that 99% failed with flying colors!!
The SWOT analysis that we have conducted proves as follows:
- the automotive internet sales in our market doesn't have trained phone ninjas
- the opportunity for us to steal business from competitors is open
- 99% of the stores that we mystery shopped had NO PROCESS in place for inbound and outbound phone calls
- we truly can say that we don't forsee any threats from other dealers (but we'll continue to train just in case)
- our strengths are not only do we have the best automotive brands but we will continue to be trained phone ninjas AND we have a process in place
We're really excited about what the future holds for us here at Dick Edwarsd Auto and we fully plan on maximizing every opportunity that is presented to us.
We have Sean V Bradley here at the Dick Edwards Auto Group in Manhattan, KS!!! We're in the process of building a brand new E-Commerce Dept and we're fortunate to be able to have Sean and his team at Dealer Synergy helping us with this mission!!!